I often get asked this question simply because small business owners tend to think that blogging takes too much time and effort away from actually running a business. As a content marketer, however, I have to emphasize the importance of understanding the real benefits of maintaining a blog for your business. Just take this statistic
Content marketing is a very big part of what my team and I do at Leadspanda. While there are a lot of ways you can approach content marketing, I have to say the best and most effective methods really depend on what your objectives are and who you’re trying to reach. Image Source That being
Yes. Just consider the statistics: 90% of Millennials, 77% of GenXers, and 48% of Baby Boomers actively use social media. Over half (54%) of social media users utilize the platforms to research products. Meanwhile, from a marketing perspective, social media is considered by 73% of marketers to be an effective marketing tool for their business.
There are so many content marketing strategies that you can use today that it’s hard to know what approach would be most effective for your own business—especially if you’re just starting out in content marketing. Image Source So, to answer your question, I wanted to share some of the most effective basic strategies in content
That’s a great question—especially since 61% of content marketers consider generating traffic and leads one of their top challenges. A quick rundown of what lead generation techniques work and those that wouldn’t be a useful reference to have. Image Source However, I have to emphasize that while there are a lot of effective strategies for
With so many other alternative ways to reach your audience these days, marketers want to make sure they’re putting all their efforts in the right place. Is email marketing one of these valuable channels? Yes, definitely. Email marketing is so much more than sending a random email to your audience’s inbox. For starters, there were
Yes, definitely. According to studies, 57% of marketers say they gain customers through blogging. 53% of marketers maintain that blogging is their top priority, while B2B marketers who blog get 67% more leads than those who don’t. Image Source Exactly how does blogging help your digital marketing efforts? Since I started Leadspanda, I’ve discovered that
This question gets asked a lot on account of the frequent changes that search engines have implemented over the years. Generally, guest posting is a great way to build backlinks for your own site. Inbound links are part of Google’s numerous ranking factors and are said to be one of the most important ones. A
Digital marketing is one of the most effective ways companies can grow their businesses. The field is diverse, however. Digital marketing isn’t just about drafting blogs—you also have whitepapers, eBooks, case studies, social media posts, and so on and so forth. With all these options available, how do we prioritize what the most important content
I wish I could tell you it was a simple, straightforward formula that guarantees our landing pages convert. But in all my years in content marketing, I can tell you that successful landing pages are a result of diligence, testing, and learning to recognize what benchmark strategies you can implement to boost great results. Remember,
