Seasoned content marketers know that content marketing takes time and careful strategy to execute. But that’s not to say that you don’t have options to give your product or service an instant boost.

Here are some techniques I’d love to share with you:

1. Create Brand Authenticity by Establishing Your Expertise

Great content feels genuine and authentic. It should showcase your brand personality and underscore the value that you can provide. This is why you should always make it a point to communicate the authenticity of your brand through your inherent expertise in the industry. How? By making sure all your content is aligned with the overall company mission; by infusing brand personality in your writing without resorting to jargon; by engaging with your audience to foster trust and relationships; write for your actual audience and not just search engine rankings.

2. Produce Relevant Content for Your Target Audience

Producing content isn’t just about churning out material consistently. As a content marketer, you have to create material that’s actually relevant to your target customers to capture their attention, engage them, and establish authority.

Remember, the online world thrives on content—which means there’s a lot of material out there to compete with. To gain leverage over the competition, you have to create content that is useful and relevant to your audience.

3. Use Multimedia Wisely

Content marketing isn’t just about blog posts and articles. To create interest and diversity, exploring different kinds of multimedia is a great way to boost engagement levels. Video is a great place to start, considering that video consumption reaches almost 75 million viewers daily in the US alone. Audio is also another great way to incorporate multimedia in your content strategy, especially with the growth of podcasts. Carefully chosen images are also a great way to create more interest in your content.

4. Carve Out Opportunities for Collaboration

There’s a lot of opportunities for brands to build more visibility for their business through collaboration. Partnerships with like-minded brands that share the same values can help drive your marketing goals and open up new opportunities for audience growth. For example, guest blogging is a simple and effective way to create search engine visibility while easily establishing authority on a specific subject matter, as well as introducing you to a new audience. Social media “takeovers” are also an opportunity for collaboration with companies that share the same values.

5. Be Flexible, Agile, and Strategic About Content You Produce

There is no one-size-fits-all approach to content marketing. So, it’s important to remember that you have to be agile and flexible. You have to really understand what your goals are and work towards them following an approach that can address your content marketing challenges and deliver real, measurable results. Pay attention to trends, keep your pulse on what’s new, and be ready to adjust your content to fit not just what’s relevant to your target audience but to current events as well.

There you have it. Hope my answer helps! If you have any questions, head over to our Twitter or  LinkedIn to continue the conversation or leave a comment below.