I often get asked this question simply because small business owners tend to think that blogging takes too much time and effort away from actually running a business. As a content marketer, however, I have to emphasize the importance of understanding the real benefits of maintaining a blog for your business. Just take this statistic for starters: 61% of US consumers decided to purchase something based simply on a blog post. Furthermore, more and more companies are leveraging on blogging, embracing it as part of their content marketing strategy.

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Here are some more benefits of having a blog you should take note of:

1. Increase Brand Visibility

Every blog post you publish is an opportunity for your audience to share your post with others. Whether they share the link, post it to their own social media platforms, or email it to others, you essentially get free marketing from a loyal follower base. This can help validate your business as a credible source of information regarding the subject matter.

2. Create Tangible Value for Your Audience

One of the biggest benefits of blogging for your business is your ability to provide real value to your followers. With blogs, you impart actionable information that addresses real issues for your readers. You can help them solve problems, answer questions, address pain points, and generally make life easier for them that will help build your business value. This can contribute a lot towards building loyalty among readers since they know they can count on your business to offer relevant information that’s of real value to them.

3. Boost Engagement with Your Brand

Blog posts give you more opportunities to interact and engage with your audience. Whether through reposting on your social media or engaging on the comment section, you’re essentially given a new platform by which you can share ideas and thoughts personally with your audience.

4. Build Brand Authority and Leadership

If you take the time to develop great, well-researched content, you’re reinforcing reasons why your audience should trust what you have to say. You can be a trusted source of high value information. Your insights and unique perspective on specific subject matter will be something that audiences look forward to hearing. All these can ultimately lead to higher conversion rates.

5. Maximize SEO

Search engines are critical to your success as a business. Search engines are meant to help audiences find fresh, relevant content. If you have a steady stream of material that you publish following a great keyword strategy, you’re giving search engines new content to index. This makes it significantly easier for search engines to pull up your blog and present it to audiences searching for similar topics and rank higher on searchers.

Hope my answer helps! Remember, blogging, even with all the effort and time that you have to put into it is a great and cost-effective way to boost your inbound marketing efforts. If you want to discuss more ways to maximize your blog or have questions about the benefits I mentioned above, simply reach out to me via Leadspanda. I’ll try to get back to you as soon as I can.