Social media is no longer optional for businesses. Given modern customers’ habits and how competitive businesses are, social media has proven to be a great way to reach consumers, learn valuable insight, and build loyalty to grow your brand. Plus, with 4.2 billion social media users all over the world, the benefits of social media are pretty hard to ignore.

Take note of the following benefits:

1. Social media helps boost brand awareness

Social media is now the customer’s go-to when they’re trying to learn more about a brand or service. People don’t just connect with brands they already know on social media. According to one study, 83 percent of Instagram users discover new products on the platform.

2. Social media can make your brand more relatable

Social media for your business can easily make your brand more personable and relatable, thus allowing you to build real connections with your customers. This can, in turn, prompt your customers to engage more with your brand, allowing you to gain more customer insight to help improve your products and services.

3. Social media can build your brand as a thought leader

When done right, social media can help establish your brand or business as a thought leader in your niche. Customers are looking to find brands that they can follow for insight and information. If your business is able to deliver this for them, then you can easily build your name up as a thought leader.

4. Social media can help you stay top-of-mind among your customers

According to recent studies, 70 percent of social media users log into their accounts at least once a day, while as many as 49 percent check their socials several times a day. Staying visible on your chosen platforms can help you easily stay top-of-mind among your customers. Just be sure to post relevant content that provides high value for your audience.

5. Social media can help drive website traffic

If you’re able to share valuable content on your website, you can easily use it as an effective platform that continuously drives more people to your website. A newly promoted post that sends readers back to your main website means you can share more information about your product, brand, or service. You can even apply tracking analytics to collect important data on how your audience interacts with your content.

6. Social media lets you promote your business in a scalable way

Promoting content and running ads on social media is a great way to get your material in front of your audience. But depending on what your marketing and advertising budget allows, you can introduce your content to a whole new audience as well. Social media allows you to run ads or promote posts and scale according to how much your budget can currently accommodate.

There you have it. Hope my answer helps. If you want to know more or want to share your insight into this topic, join the conversation on Twitter or LinkedIn. You can also leave your questions in the comment section below.