If you’re not already using lead magnets to get more email subscribers, then it’s about time that you do.

As a strategy, this could really be a game changer for your business. And whether you’re offering exclusive downloadable content, providing access to exclusive media, or offering discounts, it’s a great way to incentivize visitor engagement.

Bear in mind that your visitor’s email is very personal. People aren’t simply going to give it to you just because you’re asking for it. You have to give them a good reason to do so. That’s where lead magnets come in.

Lead magnets have one goal—to convert visitors. To that end, they should be able to solve a tangible problem your visitor has. Your offer has to be of high value, instantly accessible, and highlight your expertise in the industry. So, what are good lead magnet ideas you can try? On top of the usual webinar access, infographics, and ebooks, here are my top 5 picks below:

1. Checklists 

Checklists are simple, easy to consume, and typically condense information into a single, actionable list. They also happen to be easy to create. If you have a popular blog post, you can easily convert it into a checklist and offer it as a content upgrade after your visitors optin.

2. Templates

Templates are essential to any content marketer’s arsenal. If your own templates have helped you improve your internal processes, then you might want to consider sharing them with users who are willing to sign up and share their email addresses with you. A content calendar or social media calendar are great templates you can offer.

3. Toolkits

Everyone wants to know what tools authorities in the industry are using. This is why toolkits are one of the more popular types of lead magnets used by marketers. A toolkit essentially collates links and instructional material so that you can offer a great resource for your visitors. You can even become an affiliate of these resources that could bring in additional revenue for your company.

4. Printables

Printables are a great incentive, especially if you’re in the creative industry and want to demonstrate your design skills. For example, a printable calendar, shopping list, or grocery list are great options that you know your visitors can use, regardless of whether they’re interested in your services or not. At the very least, if you don’t convert, you’re able to stay top of mind because you were able to compel them to print something that will be of value to them.

5. Tutorials

Tutorials can come in the form of written content, infographics, or even videos. Its purpose is to explain and demonstrate how to do a specific thing—and it’s a great way to engage people and encourage them to exchange their emails for a step-by-step guide they can follow.

What about you? What was the most effective lead magnet that you’ve tried? I’d love to know more about it. Feel free to leave a message below and we can discuss this further. If you want to take a more streamlined approach to lead generation, you can also try getting in touch with us and look for me personally.