There’s a reason why guest posting is still considered one of the top techniques to build SEO. It helps raise your ranking on search engines; it can help you build a diverse link profile that boosts your search engine credibility and visibility; drive new traffic to your site, and build brand recognition and awareness.

Remember this though: not all guest posts are created equal, nor do they deliver the same results across the board. However, there are certain ways to go about guest posting so you can yield the best results. To answer your question, take a look at the following pointers below:

1. Take the Time to Find and Target the Right Audience

The whole goal of guest posting is to build backlinks from websites with high authority. A big problem with this, however, is that content marketers often focused too much on a site’s rank instead of whether or not the intended content to be published was actually right for your audience. The lack of relevance to your audience and theirs often translate to less credibility for both sites, which is why I think Google is making a better effort to identify these kinds of links.

Site authority is important, but the weight you put on a site’s ranking should be equal to making sure that content you produce is actually relevant to both your audiences. Don’t just seek out blogs with a high Alexa Rank, look for sites that actually cover your subject matter and share a similar audience profile.

2. Develop High Quality Content

Gone are the days when average, generic content was enough to get your material published on a high authority website. Guest posting is so much more than just building content for the sake of it. Editors of these websites know that strong content is critical to their site’s consistent success. This is why they’re also very particular about the level of quality that gets published under their brand. Of course, since you’re being published on a prominent site, you also want to make sure that you’re presenting the best possible image of your brand. The quality of your submission should represent the quality behind your brand.

3. Align Your Overall Content Strategy with Your Guest Posting Efforts

Content strategies are often internally focused. However, remember that it also needs to include a solid strategy that covers content distribution to boost SEO, drive website traffic, and boost your website’s visibility.

Keep in mind that guest posting is an effective way you can distribute content, but only if you make an effort to align it with your overarching content strategy. Doing so means you’re directing your efforts towards the right target audience, delivering the correct messaging, you understand better how this particular channel drives the action you want, and whether or not this is a channel that truly adds value to your brand.

Hope my answer helps! If you have any questions, please feel free to email me at Leadspanda and I’ll get back to you as soon as I can.