It seems that we all focus too much on what we should do for our landing pages that we tend to overlook the most common mistakes that marketers make.

Thankfully, your question gives us a great opportunity to identify what these are so you can do something about it.

Let’s start with these 5:

1. You link to too many things

Marketers tend to try and cram as many links on a landing page thinking that it’s a great way to drive traffic to specific pages. Common examples include links to the website, a product, a testimonial, a video, or even social media buttons. This leads to too many buttons competing for visitor attention. If this doesn’t serve to confuse your prospects, it leads them to simply bounce off your landing page out of sheer frustration.

2. You don’t choose your CTA button colors strategically

The rule of thumb when it comes to CTA buttons on a landing page? Make the color stand out. As beautiful as an all neutral landing page may be visually and aesthetically, it won’t catch your visitor’s eye. CTA buttons should contrast with the rest of your page so they get noticed. For example, if your landing page follows a blue color palette, choose red for your CTA button.

3. You don’t think about where your CTA should go on the landing page

Sure, people do scroll and read below the fold, but 80% of visitors’ time is usually spent looking at information above the fold. Be careful not to place your CTA too early on the page. You have to provide context and a compelling reason for your audience to click. On the other hand, placing your CTA at the bottom of a long-winded block of text won’t work either.

A catchy headline, followed by a brief copy explaining the benefits of your offer, and a strategically placed CTA should do the trick.

4. You don’t take into consideration your fonts

Fonts can help set the tone and vibe of your landing page. Imagine, for example, if you chose to use the infamously hated Comic Sans font for a landing page meant for a bank. Would that communicate trustworthiness and credibility? If you’re a children’s party planning company and used Times New Roman as a font for your landing page, would that communicate fun and spontaneity?

In addition, your choice of typography will lend itself to your landing page’s readability. If your fonts are too small, this is very likely to turn your prospects off, and make them bounce off the page. Be sure to pay attention to these small details. They make a world of difference.

5. You’re not smart about the images you choose

Adding pictures help create visual interest on your landing page. Images of people, especially ones that are smiling, help establish a feeling of trust among visitors. There are studies that also show that using photos with people whose eyes are gazing towards your CTA helps draw visitor attention to the button as well.

Choose images strategically. Make sure they are relevant to what your company does, and your service or product.

These mistakes are some of the most common ones, and in fact some of the easiest to make. As mentioned above, they’re also very easy to address. If you have any questions, feel free to reach out to me. I’d be happy to personally help you find answers.