Let me preface my answer by emphasizing how important it is to test your call to action (CTA) buttons. Every business is different and audience preferences will greatly vary. So, what might work for one may not necessarily be effective for another.

That said, there are some guidelines that you can follow to maximize the possibility of you converting your users into actual customers. Here are some design tips that you should take note of:

1. Keep the CTA button copy short and crisp

Make sure your CTA text is short so that users will be able to understand the purpose of your button. Always choose a font that’s easy to read and legible. As much as you’d like to choose typography for aesthetic reasons, you have to remember that your CTA copy exists to spur practical objectives. You want your users to click on it, which is going to be very hard to do if your prospects are unable to read what they’re clicking on.

2. Customize your CTA copy

Hinging off the first point, going the generic route and adding “click here” to your CTA button seems pretty standard. However, customizing your copy to make it more specific to your offer can help increase the chances of users converting. For example, you can try switching “click here” with “download our free ebook now.”

3. Choose bright colors

CTAs are intended to catch the eye and hold the attention of the reader. If your CTA button blends too much into the background, it’s unlikely that your button will get clicked. You want a color that is in contrast with the rest of the background. You want it noticeable and obvious that it is indeed a button that they have to click on.

4. Find the right placement

Proper placement is critical when it comes to CTA design. Placing it at the top of the page might make it more visible, but you run the risk of asking people to click on your button too early, before you’ve fully been able to give your pitch. Placing it further down gives you more opportunity to explain your product or service, but there’s also the risk of your readers bouncing off before they even scroll and reach your CTA. When it comes to determining the right placement, I recommend testing what works best for your audience.

5. Use images and videos wisely

Images and videos are a great way to engage and encourage your readers to keep reading until you’re able to present your CTA. Choose your images and videos wisely. Make sure you choose images that are relevant to your overall message so that it helps capture the attention of your readers.

6. Be conscious of the size of your CTAs

Make sure your CTAs are large enough to be seen. Because of the color of CTA buttons, a lot of designers feel that keeping it small adds to the overall design of the page. However, keep in mind that CTA are meant to be noticed. Along with color and copy, making the CTA large can help make the button look more compelling and clickable.

Give these six design tips a go and see how well they work out for you. If you can, get in touch and tell me all about it by emailing me at Leadspanda.