There’s actually a lot of information that you can find online when it comes to website marketing strategies. However, here’s what a lot of these don’t mention—not everything will work for you.

Just because it was effective for one company doesn’t mean you can expect the same results for yourself. After all, no two businesses are alike. So, to answer your question about what the best strategy is for your website—that depends entirely on your unique business needs and objectives.

By and large, there are several go-to strategies that marketers can use to meet these goals. Check them out below:

1. Blogs

As far as strategies go, blogs tend to be more universal. Every website and business these days is expected to have a blog. It’s a great strategy that can generate leads significantly.

Blogs help boost your visibility on search engines, allowing you to find and reach new customers. It also gives you a platform to inform your audience about the value behind your service or product. In fact, according to statistics, businesses that maintain blogs get 126% more lead growth than companies who don’t.

2. Webinars 

Webinars are another great marketing strategy that has been proven to be effective—but it will depend on what industry you’re in. Straightforward, easy to understand products or services won’t really benefit from this kind of content as audiences will generally feel it’s unnecessary.  It’s usually best for companies who deliver very niche products and services that deserve a bit more information.

3. eBooks 

eBooks are a popular form of value-added content. It allows you to drive additional signups and boost subscription by offering the eBook as an incentive. The key is to pitch it strategically. If you simply add it to your website with no context, you won’t really get the results you need. However, adding it at the bottom of a related blog post entices people to find out more about the topic, which you can provide if they download your free eBook.

4. Email

I would consider email marketing in the same league as blogs—where it’s a universal strategy applicable across all industries. Email is essential for nurturing leads to become actual, paying customers.

If you already have a database of your customer’s emails, make sure you put it to good use and stay in touch. Ensure that you remain top of mind until they’re actually ready to commit to a subscription or a sale. With email marketing, you can introduce new products, inform them of new promotions, or highlight great deals and exclusive content.

Be careful not to bombard your customers with too many emails, as this tends to put them off. An excessive amount of sent emails can reach a point that they will choose to opt out instead. Make sure the information you are sharing is relevant, or your email might simply be deleted.

Generally, you can’t go wrong by supplementing your online marketing efforts with these strategies. Let me know how well it works for you. And if you want to explore more ideas on how to market your blog, you can visit us at Leadspanda