Marketing is so much more than just getting your product out there. If you do manage to capture your audience’s attention, you still have to find a way to engage them. Once you do, that doesn’t even guarantee that you get the results you want. In a lot of cases, after the initial response, those prospects suddenly go silent—leaving you with the task of re-engaging “dead leads.”

So how does one exactly go about this? Here are my top tips on how to re-engage lost leads:

1. Ensure that your emails are relevant to your recipient’s needs

Consumers today are typically inundated with multiple emails. According to statistics, an average subscriber will likely receive 11 commercial messages daily. So, unless your email actually serves a purpose or addresses a need, it will most likely end up in the trash bin.

Make sure to provide up-to-date, relevant information based on insight from your audience.

2. Carefully sift through your email list

Accept the fact that not everyone in your email list is actually interested in your product or service. Re-engaging the whole subscriber base in hopes of converting them is a waste of money and effort. Instead, try trimming your re-engagement email list. Remove anyone who doesn’t engage the first time around and you are likely to see better open rates.

It also guarantees that you are giving your product or service to people who actually care about it.

3. Make sure your emails have a call to action (CTA)

It’s always important to have a call to action in your emails. However, for re-engagement emails, a CTA is especially relevant because you can identify who’s actually still interested, and has the potential to convert versus those who want to opt out of your mailing list altogether.

Use a simple CTA that is not complicated or confusing.

4. Always give your subscribers options

Spell out the options for your subscribers. A clever way to approach this would be to offer options that are still favorable to your objectives. For example, one option could be highlighting the advantages of being part of your subscriber base with regular news getting delivered to their inbox daily. Another option could be subscribing to your featured content with content being delivered weekly.

Either way, you get to engage your audience.

5. Take a step back and pause

As marketers, we tend to leverage on the numerous resources that we have at hand that we forget our audiences only have very short and limited attention spans. They also probably don’t appreciate being spammed by numerous emails.

If you find that your emails aren’t being opened and your re-engagement emails are being ignored, then it might be time to give your recipients a break from your emails. Pause, give it a little time, and start back fresh to get better results.

These steps may seem simple, but they can have a major influence on your marketing efforts.  Give it a try and let me know how well it works for you. If you need more help, reach out to me and I’d be happy to discuss it with you personally.