Let me begin by saying that growing your newsletter subscriber list is already an accomplishment unto itself. Your newsletter has the potential to serve as a direct line by which your business can communicate promos, announcements, and any kind of information straight to your target audience’s inbox.

To that end, a lot of marketers assume that once someone agrees to subscribe to your mailing list, that this will automatically translate into actual sales. The chances are higher, sure. However, it’s certainly not always the case.

Nevertheless, it’s important to note just how valuable your newsletter subscribers are. They are, as it stands, already interested in your product or service. And it’s just a matter of time before they convert. What you need at this point is a way to give them a little nudge towards that direction. So, to answer your question, I’m sharing three tried and tested tactics and techniques I’ve used to convert my list into paying customers.

1. Make sure you understand what your subscribers actually want and need, and communicate that in your newsletters

You could have the most well-written, beautifully designed newsletter and offer the biggest discount possible for your product or service. However, unless it actually addresses a real need, you’d be hard pressed to get your subscribers to shell out money for it.

To make sure all your efforts don’t go to waste, always start by understanding what these needs are. As iResearch notes, “At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals, and values.” All these are factors that influence purchasing decisions, which means your ability to address these needs can lead to positive conversions.

2. Take the time to nurture your subscribers

Subscribers signed up to receive your newsletters for a reason. Chances are, there’s something about your product or service that they like. Maybe they want to know more about what you do. Maybe they want to be updated regularly about promotions or sales. Whatever the case, don’t take their attention for granted. Always do something to remind them why they subscribed to your email list to begin with and that you deserve a spot in their inbox.

Start by addressing them by their first name so that your communication feels more personal and engaging. According to reports, 64% of emails are opened because of who it’s from. 47% percent because of the subject line, 26% because of the offer — so be sure to focus on these three elements. 

Image Source

You can try segmenting your list based on lead intelligence and tailor messages specifically for each. Also try focusing on building trust by making sure that you send your newsletters consistently and regularly.

3. Incentivize their subscription to your newsletter so you start off on a good foot

You always want to communicate value. For your newsletter subscribers, you have a great opportunity to offer perks exclusive only to them that can spur a purchase. For example, your monthly newsletter could be a great way to send limited coupon codes or discounts to encourage them to make a purchase.

There you have it. Hope my answer helps. If you have any questions, please feel free to shoot me an email at Leadspanda.