Let’s start with the statistics—in 2020, 3.6 billion people were using social media. This number is estimated to jump to almost 4.41 billion by 2025.

With this many people accessing social media platforms, is it any wonder social media is such an essential piece of any business’s overall marketing strategy? To answer your question, these points below provide a more in-depth look at how social media can be helpful for businesses:

Capture the audience’s attention and build brand awareness

If people don’t know about your business, how will they become loyal, paying customers?

Social media can help you introduce your brand to reach a wide audience and boost your visibility among potential customers. By taking the time to publish useful content, you can easily capture the attention of your intended audience and engage them long enough to introduce your brand and explain what it can do for them.

Establish and communicate authority

It’s essential to ensure your social media is a rich source of information that consistently gets updated with material that shows your business is knowledgeable and trustworthy.

Today’s customers are savvy about advertising. They know when they’re being pitched and when they’re being sales talked. To that end, it’s very important for marketers to communicate the benefits of their product or service to highlight its relevance to customers in a credible way.

Demonstrate authenticity

Audiences today relate best to brands that don’t sound like they’re a business at all. Anything that sounds too corporate and dry will likely turn potential customers off. On the other hand, a brand that demonstrates its expertise in a fresh, authentic way stands out from the competition.

Social media is one of the best ways to make this connection. It’s easier to let your real personality shine through when you have a platform that allows you to interact and engage with your followers regularly.

Scale easily and affordably

Social media is a great platform for a business to show off its personality and demonstrate authenticity. It’s also a great platform to support your organic efforts with cost-effective paid advertising. Sponsored posts, targeted ads, clickable CTAs, cross-channel retargeting, and shoppable posts are just some of the things you can use and leverage to boost your marketing efforts. The best thing about these features is that they’re easily scalable according to your current needs and budget. You can get a lot of value for your dollar if you have a smart advertising strategy.

Bottom Line…

Social media is an essential part of business marketing. If you haven’t set up a strategy yet for your brand, do so today. Create a profile and start engaging with your customers and see it improve your overall branding efforts and even conversion rates.

If you have any questions, feel free to leave a comment below or join the conversation on Twitter or LinkedIn.