Executive Summary
AirVape was already doing traditional marketing but wanted to partner with someone who could help kickstart their content marketing. AirVape’s industry, however, was very niche. Their product was directed to a very specific group of consumers, which means it’s hard to find writers who could produce informative, relevant and educational content given their limited budget. With LeadsPanda onboard, AirVape was able to:

About AirVape
AirVape is the brand behind one of industry’s leading vaporizers. The company combines elegant aesthetics, meticulous craftsmanship, and exceptional engineering to create a product that truly stands out from competition.
“You work with writers with the intent to save time and money. Often, however, if you’re trying to save a lot, you get people who can’t form sentences correctly. And even if you do spend for content, there’s still a chance that you get people who aren’t dedicated to learning about the industry.”
“We get great content at a reasonable price; and articles are delivered on time—this company cares.”
It takes AirVape approximately 20 hours to plan, research, produce, polish, and publish a single content piece. With LeadsPanda onboard, a significant amount of the legwork was then transferred to LeadsPanda for a very cost efficient price.
Quality and efficiency was always guaranteed, which ultimately means that all AirVape’s team had to do was tweak and polish the final output. Moving 89% of the work to LeadsPanda allowed AirVape to stay ahead of the game and opened up new marketing and publicity opportunities. Not long after they started with LeadsPanda, AirVape was featured by the New York Times as the best product.