How Cloudivize Increased Engagement Among Their Niche Technical Audience
Tech companies don’t have it easy when it comes to content marketing. To be credible in their industry, they are expected to be a source of well-written, high-quality content related to their niche. They face the challenge of simplifying complex, technical ideas to engage and capture the interest of their readers.
This was especially true for Cloudivize Technologies LTD. With limited bandwidth for content production and lack of content marketing expertise, it was difficult to leverage their internal expertise to maximize content marketing opportunities.
To manage these challenges, LeadsPanda was tapped to:
Cloudivize Technologies LTD is a technology company that develops and provides a state-of-the-art visual operating environment to the cloud user (primarily AWS) community. The brand’s solution is essentially the first visual Cloud Operating System (COS), enabling the evolution of cloud platforms from the “DOS era” into the “Windows era” using an advanced visual UX.
“We deal with a very technical audience. When we got the sample blog, we were convinced that this is the level of authority and credibility that we were looking for. It showed us the professional knowledge of the LeadsPanda team, and we were impressed”
“Working with LeadsPanda was a mind opener for finding topics to write about. We also freed up a lot of our time for other tasks and we got very qualitative results.”
Cloudivize’s inability to find industry writers who could deliver content with the same expertise and authority as their team members was a major challenge that prevented them from publishing regular content. With Leadspanda, not only did they gain access to a team of writers who could write credibly about the subject matter, they were able to boost production and engagement by 54%.
“Before LeadsPanda, we were struggling to find relevant topics and allocate the time to research and produce content. We ordered a sample blog from LeadsPanda, and we were impressed with the domain expertise, flexibility, prompt communication, and high-quality delivery. We were convinced that this is what we were looking for. If you are looking for high-quality content, save your time for more critical tasks, and let LeadsPanda provide you the professional content”
How FleetComplete Generated a Consistent Flow of Quality Content With Minimal Effort