How Greenbird Solved Content Bottlenecks and Increased Account-Based Marketing Content and Communication
Greenbird is a B2B organization catering to an extremely specialized niche and very targeted industry. That said, they recognize that “Content is King” and having a steady stream of account-based marketing (ABM) content is important in business development online. However, since the content was developed directly with the CEO, it was oftentimes deprioritized behind other business needs.
Through its partnership with LeadsPanda, Greenbird was able to reap the benefits of:
Greenbird is a Norwegian software company headquartered in Oslo and is a leading system integrator for digital utilities in the Nordics. Founded in 2010, the company aims to solve the system integration challenge for digital utilities by offering all required utility systems integration as-a-service under a subscription model through its flagship solution Utilihive. In 2018, Greenbird was named “Cool Vendor” by Gartner in Application Architecture, Infrastructure and Integration, a testament to its position as a catalyst of innovation in the energy industry.
“Content is king when driving online business development. We were looking for efficient ways to drive account-based marketing content and communication. However, we were unable to keep up with in-house content production due to multiple responsibilities..”
“Shal is a great account manager for me. June is an amazing point of contact for developing new stories. The team delivers on expectation, on time.”
With its CEO at the helm of its in-house content production, it was only a matter of time for content marketing to be pushed aside to make room for competing business responsibilities. By tapping into LeadsPanda as a long-term marketing partner, Greenbird built a robust repository of ABM content and rich social media presence which help drive its online business development objectives.
“With LeadsPanda we saw an increase in social media and account-based marketing content. LeadsPanda has a professional team that delivers on expectations, on time. I strongly recommend LeadsPanda as a long-term marketing partner.”
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