OnTheClock’s main objective was to promote their software across industry publications and niche sites that had an engaged core market. Their goal: to boost brand visibility, increase credibility in their industry, and generate high-quality backlinks. LeadsPanda was able to help them by:
Developing a go-to list of preferred blogs and publications that met brand objectives, and executing a comprehensive outreach strategy
Giving OnTheClock access to a team of content experts who could write intelligently about the brand’s niche services
Producing exceptional content
OnTheClock is an online employee time clock system. Their main goal is to provide customers with an accurate and powerful system that can help track employee hours, time, and PTO. The brand’s main differentiator from the competition is the fact that the app is 100% web-based, and setup takes only a few minutes.
Guest posting is a known content marketing strategy that has proven to be effective for a lot of niche industries. The problem is, content creation, finding websites and publications aligned with OnTheClock’s objectives, reaching out to them, and following up, took a lot of time from the team, which they couldn’t spare.
Apart from not having enough time to produce material, OnTheClock was also challenged by not having the proper resources to dedicate for the task. There were no team members with the expertise to identify potential publications to partner with; nor did they have employees familiar with the processes involved in guest posting.
Despite having in-depth knowledge about their subject matter and industry, developing highly engaging and actionable content required exceptional creative and technical writing skills—which the team wasn’t trained for.
LeadsPanda took over the task of seeking out relevant sites and publications that could push the brand objective forward. They created a target list of blogs and also devised and implemented a complete outreach strategy. LeadsPanda also ensured that timely follow-ups were conducted.
LeadsPanda’s expertise in content marketing ensured that their team of content experts could facilitate the development of content and ensure its publication across high-ranking blogs that could drive additional traffic to OnTheClock’s website.
LeadsPanda’s expertise in content marketing meant OnTheClock could rely on a tried and tested process for content development and promotion that ensured timely production and efficiency.
Today’s focus on remote working opportunities and increasing globalization has put a lot of focus on OnTheClock’s ability to address key operational challenges for businesses. All they had to do was put their services on the radar of their niche audience. LeadsPanda ensured this by helping them reach out to key blogs and publications, including the development of regular material.
(A $425 value, Yours free)