How Paskr Cuts Cost by 75% and Grows Reach with LeadsPanda
Like many small-to-medium enterprises, Paskr recognized the value of content marketing but didn’t have the capacity to get the ball rolling. To succeed, they needed to deliver consistent, relevant materials backed by a well-thought out content strategy. That needed time and focus–resources that weren’t readily available for the team. With LeadsPanda however, Paskr was able to:
Paskr is a technology-based company that delivers project management solutions specific to the construction industry. Their platform is designed to simplify, improve, and make internal operations more effective for construction teams, as well as make these capabilities accessible to businesses, regardless of size.
“Being a small company and department of one, I am stretched pretty thin and have to use my time and skills effectively, while wearing many hats. It is easier for me to contract out content creation to a professional 3rd party experts.”
“Consistent delivery of content allowed us to increase brand awareness and thought leadership.”
With focused content production, LeadsPanda’s dedicated team allowed Paskr to not only develop material regularly and consistently, they were also able to create more strategic content.
LeadsPanda deliver SEO-ready blogs and content pieces weekly that allow Paskr to publish material on their website and social media platforms regularly. Removing content development from the Paskr team’s docket allows them to save a lot of time that would have otherwise been dedicated towards research and content production. This resulted in a significant 75% cost savings.