What would the point of writing and creating quality content be if you’re not doing everything you can to make sure your target audience sees it? While quality should always be your number one priority when it comes to developing any kind of material for your content marketing, the internet is just way too noisy these days. There are a lot of sites competing for the attention of the same audience. This is really where keywords come into play.

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Keywords are one of the best ways you can drive people to your website. According to statistics, “Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.” To really understand why it’s important to your content marketing strategy, however, I’ve outlined a few points below:

1. Helps You Gain High-Quality Leads

Proper keyword research, optimization, and implementation can help raise your conversion, which ultimately helps increase your revenue. By regularly staying up to date with what keywords and phrases your audience is looking for, you’re able to target your marketing efforts towards high-quality leads that can easily be converted into paying customers.

2. Give Your Content Strategy Better Direction By Understanding Your Audience

An effective content strategy is anchored, by and large, on keywords. Keywords give you great insights into your audience’s psyche. So, it’s no surprise why doing your due diligence on keywords can make a significant impact on your overall content strategy. By figuring out what your audience is looking for, you’re able to understand what is relevant, interesting, and useful to your customers.

Once you map out your keywords, you can determine whether there are any gaps in your marketing strategy that need to be addressed. This information can help you direct your resources towards the right channels and create content that will engage your audience better and address their needs.

3. Boost Your Discoverability Online

You can’t assume that your audience will know your website and readily be able to type in your website URL. It’s more likely they’ll know certain keywords or phrases associated with your product or service and will use them to search for businesses similar to yours. Your goal is to be more visible than your competitors. Keywords will play a very big part in that.

As search engine technology and consumer behaviour evolve, you can count on the fact that keyword strategies will have to keep up. Until then, you can safely say that keywords will continue to play a huge role in content marketing strategies and will help you be more relevant.

Hope my answer helps! If you have any questions or want to take this discussion further, please feel free to contact me via Leadspanda or leave me a comment below.