Effective landing page copy has always been integral to the success of online marketing.

Great landing pages capture your target audience’s attention with just a few turns of phrase and persuade them to consider your offer.

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Here’s how to write landing page copy that will engage and convert:

1. Be Specific About Your Goals

Do you want visitors to sign up for your newsletter? Start a free trial? Pay for a product? Watch a video? Download an ebook? Be clear about what you want to achieve and craft your proposition around it.

2. Make CTAs Count

Effective Calls to Action (CTAs) are critical to the success of any landing page. Just a few creatively crafted CTAs have the power to convince an audience to take action on your proposed offer. An effective CTA must also be highly visible. Even the most brilliant copy won’t convert unless it’s seen.

3. Highlight What’s Unique About Your Offer

Choose one thing that makes your product or service stand out and explicitly focus on that in your landing page copy. Show how it addresses a specific need your audience is likely to recognize and they’ll be poised to convert.

4. Communicate Your Most Powerful Benefits

Highlight those aspects of your product or service that will help convince your audience to convert. Explain the main benefits in a way that highlights how they are relevant to them.

5. Provide Social Proof

Badge your page with social media icons that link to your social media profiles. Also include customer testimonials and positive reviews to create a sense of trust in your brand. Adding these to your landing page can help boost your credibility as a brand and prove to your audience the effectiveness of your product or service.

“There’s a reason businesses create case studies about the successes their customers have had using their product: It’s a vote of confidence in the product’s value. All kinds of testimonials can have the same impact,” writes Sophia Bernazzani at HubSpot.

Bottom Line

An effective landing page that converts should be convincing and offer something unique. You have to stand out from the competition and highlight why you’re the best. Follow these five recommendations and you’ll have a landing page that’s strategic and effective.

If you have any questions, feel free to reach out and email me via Leadspanda. I’ll get back to you as soon as I can.