No matter what content marketers say, no matter how much new technologies are introduced in our field, the importance and relevance of email for content marketing cannot be diminished.

There’s an often-cited statistic that says email generates $38 for every $1 spent. That’s a 3,800% ROI and one of the primary reasons why email remains a primary marketing tool in my proverbial toolbox. That said, manual email marketing can be very tedious and time consuming—especially if you’ve built a pretty significant database. So, I rely on different technologies to help me streamline my email marketing efforts. Here are some platforms you can try:

1. MailChimp

MailChimp helps me automate the entire email marketing process and offers so many integrations across various other platforms to help simplify email marketing for your business. This means you easily use MailChimp to add subscription forms to your campaigns, and other relevant sales tools that can help you build trust and maintain regular touch points with your audience.

2. Zoho

Email is great for managing customer relationships. It helps me track email interactions and allows me to accurately contextualize my email communications, so my efforts are more personalized and memorable.

The goal with CRM software isn’t necessarily to make more sales. However, it can help you build better relationships with customers that will ultimately translate to higher conversions. Zoho was a great tool that allowed me to maximize this opportunity. The scalable CRM package can cost anywhere from $10-$100, depending on your needs. It gives you access to sales forecasts, reports, and easy to navigate dashboards. On top of that, it also has features for project management, ad-free email, accounting features, just to name a few.

3. SubjectLine

Our email subject lines are often considered an afterthought. But when it comes to email marketing, your email subject line is more important than you can imagine.

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It’s not enough to consistently deliver email content that’s high value, relevant, and high quality. Unless your audience feels compelled to open that email, they won’t have a chance to read through your content anyway.

The goal is to create attention-grabbing subject lines that recipients will want to click on and SubjectLine.com has been invaluable to me for this. The platform is free and can measure the deliverability and clickability of the subject line. It gives you results on a scale of 1 to 100 where it bases its results on analytics from over 3 billion emails. Quite simply, it tries to determine the chances of your email being open based on the quality of your subject line.

These three simple platforms have proven to be very essential to my email marketing efforts. I suggest that you give them a try and see for yourself how well they work for your own email marketing campaigns. As always, if you have any questions, just send me an email via Leadspanda and I’ll get back to you as soon as I can.