Of course.

I do think you need to figure out which lead magnet will work best given your current bandwidth, available content, and your audience. Once you determine these factors and understand what works best for you and your audience, you have a very compelling way to attract prospects. Especially since there are different lead magnets that you can use.

To answer your question, let’s start with PDFs and eBooks.

1. eBooks

eBooks are best used when you have content focused on a single subject. For example, if you have a series of blog posts about content marketing, you can easily combine them into an ebook you can publish under a single, overarching title. Audiences can then conveniently find all the information they’re looking for in one single PDF. This is also a good strategy if you don’t have a lot of time to dedicate to creating original content. You can simply repurpose existing posts you’ve written and published before and combine them to create a new eBook.

2. Guides

For some well-established industries, it’s hard to come up with original content simply because a lot of other businesses have covered the subject you want to explore. If this is the case for you, I recommend you produce a comprehensive guide to a specific subject instead. You’re basically combining your expertise and information, gathered from your own material, with links to other sites that you find useful. Make sure that you properly credit your sources and include a link that goes back to their original post.

3. Checklists

Checklists are a great lead magnet option for those with a wealth of instructional blog posts to use as references. Simply take these old blog posts and repurpose them by reformatting them into a bulleted list of actionable points. Be sure to offer the checklist as a printable PDF so your prospects can easily download the document and print it out.

4. Templates

I’m a big fan of templates as a lead magnet. Not only do I find them the most compelling, but I also think they’re the most useful, especially in this industry. I use templates for just about everything in my line of work—emails, social media, editorial content. If you can tap into exactly what your audience needs and create useful templates for them, or even share your own templates that you use daily for your business, it’s another lead magnet option that is easy to produce and maintain.

To be clear, there are a lot of other lead magnet options you can try. However, these top my list and are by far some of the most effective lead magnets you can easily produce. Let me know if you agree once you’ve given it a try. Leave a comment below or simply head over to our Twitter and LinkedIn and join the conversation online.