We’ve talked about the benchmarks of conversion practices; even the top tips that will help your raise your numbers. But if you still find yourself struggling to increase your conversions, it might be time to try something new–the road less travelled, if you will.

In this post, we’ll be talking about some of the lesser-known methods marketers use to optimize their conversion rates and improve their business. Take a look and see what you can try for your ecommerce site.

1. Make sure your site uses user-friendly forms

Few people realize that sometimes, even the most mundane details of their conversion funnel make a big impact on their conversion rates. For instance, your online forms.

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A simple, usable and user-friendly a form means more people are likely to actually fill it out and send it. In contrast, a long, complicated and confusing form or process will lead to your visitors just abandoning the process or even your website completely.

Here are some tips you can apply:

• Keep the labels outside the box to clearly indicate where and what they should write in the given text field.
• Whenever you can, use a single column for all the fields to avoid confusion when filling them out.
• Make your submit buttons very specific and very simple. No one will want to complete forms if it will take more than the bare minimum effort. Keep that in mind to encourage more sign ups.

2. Consider the number one reason why users abandon their shopping carts

Business Insider sites that the number one reason why people abandon their carts is shipping costs.

Granted, it’s not always feasible for the company to shoulder the costs incurred by this essential process in ecommerce, but you could offer some sort of incentive that will remove shipping costs.

You can try:

• Offering free shipping for shopping costs adding up to a certain amount. This prompts customers to add more to their cart and increase their purchases.
• Making the incentive known and visible by announcing it early during the check out process.
• Include vouchers and coupons in the shopping cart to help push the sale forward.

3. Employ exit-intent popups

Pop ups aren’t necessarily a bad thing. In fact, they’re especially powerful because they help give users pause before they actually bounce off your site.

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Here are some actions you can try–

• Use a popup to invite a user to chat with a support agent. Not only does this give you an opportunity to directly communicate with your customer, it also gives you a chance to demonstrate exceptional customer service–enough so that you make a lasting impression.
• Notify them regarding a sale or coupon that will tap into their fear of missing out if they decide to bounce off your site.
• Invite them to sign up for your email list. If they do intend to leave your site for whatever reason, you can at least find a way to reach out to them after they do.

4. Try segmented landing pages

Your landing pages can actually be segmented to reach specific customers. There’s an opportunity here therefore to design each landing page so that it can appeal specifically to each target audience.

When the images and content are more relevant to your audience’s needs, this means you have a better chance to convert them.

Be sure to–

• Understand your audience’s needs carefully. Depending on different factors, their needs and wants will vary.
• Display targeted offers that you know will appeal to each segment. These can depend on location, age, gender, so make sure that you familiarize yourself with your customers’ needs.
• Tailor your messaging depending on each customer’s stage in your conversion funnel. Avoid communicating in generic tones. Whenever personalization is possible, take advantage of this.

These are just some of the strategies that you can try to implement on your ecommerce site so that you can maximize your company’s potential for conversions. If you have additional ideas, we would love to hear all about it so be sure to leave a message below and tell us all about.

Otherwise, head over to Leadspanda and start learning more about how you can effectively convert traffic into leads and sales for your business.