If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king.
But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics.
In a survey conducted by Curata, they note that while marketers are investing more into content marketing, a big chunk—a third of their survey results—never finish comprehensive content analysis. Without analysis, marketers will not be able to measure and quantify their results. Ultimately, this means that for all the effort that went into producing and publishing content for their site, they will be unable to assess if it was worth it.
For whatever reason that marketers aren’t able to do this important part of the marketing strategy, here’s a comforting thought: there are numerous tools available today that can help you.
These tools will simplify the process of tracking and analyzing results of your content marketing efforts. In fact, you probably already know of a few. Hubspot for instance is known for delivering reports that analyze audience visits, volume of leads, clicks and other important data that measures ROI. Google Analytics is another, and it offers important insight into who is visiting your site, how they found your site and what they do once they arrive there. While useful, these can prove to be overwhelming and complicated.
So we’ve decided to compile a brief list of content analysis tools that keep things easy and simple. Take a look at our top picks:
This is by far one of the simplest content analysis tools that is regularly used by industry players. The WordPress plugin essentially simplifies the process of analyzing content you produce, to make sure it’s optimized for search engines.
The entire thing is automated, so it takes a lot of the guesswork out of the process and it even delivers tips so that you can adjust your page content accordingly.
Successful digital content is anchored on a thorough understanding of your audience. Basically, the more you know, the more opportunities you have to tailor your content so that it’s engaging and relevant to your target audience.
Quantcast is focused on delivering unique audience insight by helping businesses understand audience behavior. It helps boost traffic to your website by helping brands gather new audiences and the information delivered aids in differentiating your brand from competition.
As with a lot of things in content marketing, determining the success of your efforts requires testing. Webtrends can simplify the process by conducting A/B or multivariate tests that aid in tracking and measuring digital campaigns.
In content marketing, expect that you will make mistakes. The important thing to remember is that you should be able to identify these mistakes and address them or correct them as soon as possible.
Found takes the guesswork out of this entire process by identifying possible content issues or technical problems, even review the quality of external links that go back to your site. All you have to do is enter your URL on the website. Best of all, this tool is totally free.
An important and complementary part of your digital marketing strategy is centered on social media.
Socialbakers helps you maximize the opportunities that social media has to offer by giving you the option to study metrics and statistics across major social media platforms that you’re using. From there, it provides automated recommendations based on the tool’s predictive capabilities.
These tools are easy to use and can easily be implemented to make sure that you:
- Learn about what content responds and engages your audience best.
- Weed out content or strategies that fail to deliver results you need.
- Identify content that can be repurposed.
- Constantly improve the quality and relevance of content that you create.
Of course, these are just some of the tools that are available to content marketers today. But by far, the ones mentioned above have shown their effectiveness and are notable for making the often complicated task of content marketing easier.
Give these tools a try and do let us know how well it worked for your site by leaving a comment below. If you have more content analysis tools that you’d like to share, be sure to let us know as well–we’d love to hear about it.
And if you’d like to find out how you can grow your company and get leverage on your competition, get in touch with us today.