7 WordPress Plugins That Can Help Boost Conversions

With WordPress being one of the most, if not the most, popular content management system today, it’s very likely that you’re using it yourself.

It not only makes managing web content easier and more streamlined, you also have access to a host of of plugins to choose from; designed to achieve, directly or indirectly, one of your website’s primary objectives—raising conversions.

Here’s a rundown of some of our top picks—

1. Title Experiments


Copyblogger notes that “80% of people never read past the headline,”–so you better make sure that your headlines work. This particular plugin helps simplify the A/B testing process for titles by letting you enter  variations that automatically segments each and shows it to an audience. Once the test is completed, the most preferred title will be used instead.

It’s particularly useful when you’re trying to boost conversions through email or social media promotions since you know you’ll be using the headline that works best.

2. DuracellTomi’s Google Tag Manager Plugin


The more you know about your site, the better you can optimize it. That’s exactly what this plugin is meant to do, which is why it makes the list. This plugin can place the necessary container code snippet into your website so that you no longer have to edit your theme files.

3. Social Warfare


This plugin is designed to provide quick loading and aesthetically designed buttons that encourage users to easily share your content. The availability of on-page social sharing buttons make it easier for your users to share content and make your site visible, which ultimately help boost conversions.

4. InBound Now


This plugin offers a suite of various features. One of the more useful ones is WordPress Calls to Action (CTA) that simplifies customizing, testing and creating CTAs for your site. It even offers the option to monitor and track statistics.

5. Imagify

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The efficiency of your site is important for boosting conversions. Slow sites have been known to kill conversions, and one thing that causes that is large images. An image optimizer can automatically compress images and ensure that large visuals don’t bog down your site’s user experience.

6. Gravity Forms


As its name implies, this plugin is meant to create forms for any occasion and requirement. Best of all, it easily integrates with major email marketing programs. It’s a paid plugin that is nonetheless popular among marketers given that well-designed forms have been known to convert well.

7. Nugget/ Ingot


Ingot simplifies the A/B testing plugin process by gathering data as tests are run, without the need for third-party services. It’s light version, Nugget, is a scaled down version of the same plugin, that lets you test one call-to-action at a time.


Did you find your favorite plugin on this list? Have you tried any of these and want to share your own picks? Be sure to leave a comment below–we’d love to hear more.

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About the Author: Jessica Simmons

Jessica manages content at LeadsPanda. When she is not improving content, Jessica enjoys spending time with family, friends and hiking with her dogs.

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