About Jessica Simmons

Jessica manages content at LeadsPanda. When she is not improving content, Jessica enjoys spending time with family, friends and hiking with her dogs.

Understanding the Psychology Behind the Use of PopUps in eCommerce Marketing

As an ecommerce business, one of your top priorities is to grow your email list. The question is, is there a way that businesses can easily facilitate this process, in the most efficient and effective way possible? The answer is yes—by integrating popups into your website and understanding the psychology that drives its efficacy. Let’s

2024-08-27T14:57:11+00:000 Comments

5 Creative Ways to Assess Your Prospective Hires

“Tell me about yourself.” “Can you run us through your work history?” “What makes you a good fit for the position?” You’ve probably asked these questions a lot of times, possibly even in all of your candidate interviews. But were you able to find out more about the candidate than what’s written on his resume?

2024-07-16T13:52:38+00:001 Comment

6 Tried and Tested Ways to Recruit on a Budget

Having a large budget is a definite advantage in the recruitment process. But we all know that this is almost never the case. The good news is, it doesn’t take deep pockets to attract top talent. All it takes is, human touch combined with cost-savvy techniques such as networking, referrals and online recruitment strategies. Here are six tried

2024-07-16T13:42:12+00:000 Comments

3 Reasons Why Exit Popups Actually Work

Marketers often underestimate the value of exit popups in ecommerce. According to statistics however, 35% of lost visitors can be saved by exit intent offers. That’s a lot of potential customers, which could easily have been translated into actual sales if your ecommerce site was capable of tracking your visitors intention to leave the website

2024-08-27T14:57:13+00:000 Comments

4 Ways to Create an Effective Content Strategy for Your Business

One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them. It’s very likely that your competition has been putting more thought and effort into their content marketing. As a result, they’re not only able to create relevant and

2024-03-18T03:57:53+00:000 Comments

Top 8 Strategies for Hiring Hard-To-Fill Tech Roles

As a recruiter, you know that a challenge is up ahead when you’re tasked to look for data scientists, cloud engineers or any tech related role. Their skill set is so specialized. Competition is fierce. And every other recruiter or company is after them. In fact, finance and industrial companies are hiring more developers than

2024-07-17T05:40:31+00:000 Comments

Top CRO Tips That You Should Try Today

When it comes to ecommerce marketing--driving traffic towards your website is not enough. You have get that traffic to actually convert. And signing up for your newsletter, getting visitors to download a free trial, and actually getting people to complete a purchase takes a lot more work. To actually make a major difference in your

2024-09-25T10:16:00+00:000 Comments

Successful eCommerce Brands Need a Content Strategy–Here’s Why

A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to Demand Metric, 20% of Internet users’ online time is spent

2024-03-18T03:59:27+00:000 Comments

10 Things You Should Include In Your Hiring Checklist

Recruitment can be a tedious process for a lot of companies. The different stages require specific action plans to improve the efficiency and impact of hiring. We’ve listed practical, easy to implement actions that you can add to your hiring checklist. These simple, cost-effective actions will help you achieve significant results in your recruitment efforts.

2024-07-17T06:01:24+00:001 Comment

6 Ways You Can Grow Your Blog’s Subscriber Base

Your ecommerce site’s blog is a critical part of your business. However, a blog readership doesn’t grow overnight. It takes months, even years, for blogs to start picking up. And while you’ve put a lot of effort towards researching and crafting rock star content, it won’t be of much use unless the world knows about

2024-09-25T10:27:30+00:000 Comments
Go to Top