If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA). In an article written by columnist Jeremy Smith for Marketingland, he notes that “Conversions, revenue, business and profit
Have you ever heard of the saying “people hate to be sold, but they love to buy?” As buyers become more discerning, traditional, hard-sell tactics are no longer effective. This is why online store owners can no longer overlook the importance of content marketing to increase their sales. In fact, studies show that ecommerce stores
Is there a science behind effective content? This is a question that has probably plagued a lot of content producers--especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing content that actually converts. When it
85% of shoppers say that their purchasing decisions are very much affected by the color of a product. Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase conversions. If all this seems a little too good
