To blog or not to blog? That is NOT the question. It really isn’t. There’s no argument against blogging as a marketing tool for businesses, no matter what industry you’re in, regardless of what products or services you’re selling. A lot of the buzz has been about the benefits of blogging for businesses, including: 47%
When there is traffic, there is opportunity. An opportunity to engage and gain the trust of your prospects. An opportunity to get leads. An opportunity to convert them into actual paying customers. An opportunity to get referrals. However, when there is traffic, more often than not, there is also money involved. It was DigitalMarketer.com’s Ryan
The content creation conundrum has two versions that have the same outcome. One version involves marketers with extremely lean teams. They don’t have enough resources and as a result, they’re not churning out the volume of content they want. The second version involves businesses that have considerable number of staff. Some may even have a
Pinterest rising as a major source of customers for e-commerce brands. Instagram skyrocketing as one of the most popular social platforms with one billion active users. These are just a couple of examples of how effective visual content is being used to capture people’s attention. Yes, content is king, but visual content reigns supreme. If
Is there a science behind effective content? This is a question that has probably plagued a lot of content producers--especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing content that actually converts. When it
85% of shoppers say that their purchasing decisions are very much affected by the color of a product. Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase conversions. If all this seems a little too good
