Contrary to popular belief, marketing doesn’t have to cost a lot of money…nor does it have to be difficult. The key is to approach it with a little creativity. Shifting your mindset from traditional approaches gives you the opportunity to drum up serious interest in your brand or service, which in turn can drive more
Given the tools and resources available to marketers today, customers will expect ecommerce sites to deliver impeccable customer service, quality products, and a personalized shopping experience. Unfortunately, 72% of marketers admit that while they understand the relevance of providing a personalized experience to customers, they also don’t know how they can do this effectively. That’s
Content is at the very heart of the talent acquisition process. Creating the perfect job advertisement highlights the value and relevance of a job vacancy to potential candidates. Recruiters need to reach their target audience, address them in the language they understand and offer them what they want. A well-written job ad lessens the possibility
The diversity of people online, consistent evolution of technology, and constantly changing media consumption habits are critical factors that have changed the way brands communicate online. Related to this is the concept of content marketing—a strategic marketing approach anchored on the creation and distribution of relevant and useful content. By virtue of these attributes, content
All recruiters want to hire great people. They have the daunting task of sorting through hundreds of applications and identify a potential candidate even before they’ve proven how great they can be. The challenge is how to pick out great candidates from mediocre ones, based on what they tell you from their cover letter, resume
Raising conversion rates has always been at the top of ecommerce businesses priorities. Yet despite the focus placed on this, satisfaction over conversion statistics delivered for organizations have consistently been decreasing. In a study conducted by Econsultancy, only 22 percent of business are completely satisfied with their conversion numbers. So how does a business go
Among all retail industries, ecommerce is proving to be one of the fastest growing segments. According to a 2016 report, US e-commerce sales reached $396 billion in 2016, and are predicted to grow to a massive 684 billion by 2020. These statistics demonstrate the immense potential that e-commerce presents. But opening an ecommerce store is
All companies want to hold onto their best and brightest employees. Finding and hiring a good candidate takes a lot of effort, which is why it is important for employers to do everything that they can to make them stay. But sometimes, it cannot be helped that great employees think of leaving, mostly for a
By now you know, when it comes to your business, maintaining a blog is no longer an option—it’s a necessity. Take note however, that content marketing isn’t as simple as publishing content. You have to make sure that the information you’re delivering to users iPs useful, relevant, and engaging. This will make sure that your
An interview is a necessary step for employers to filter through aspiring candidates and eventually, find the right candidate for the job. The recruiter must make sure that each interview is optimized to get as much information about the applicant as needed. Interviewers should ask questions that will give a real understanding of the candidate’s
