Let’s start by clarifying exactly what lead magnets are. Lead magnets are free content that you give website visitors to compel them to give their contact information so you can nurture them further along your conversion funnel. Basically, when a prospect ends up on your website, your goal is to convert that visit into something
Even though there are tried-and-true tools, techniques, and strategies, content marketing is a constantly evolving industry. How have new tools and trends changed content marketing this year, and what should we know as we go into the new year? 1. More Focus on Live Video and Video Content With previous years leading all of us
I have to say, the best content marketing tools I’ve used this year are the same ones I’ve used consistently for several years. Most offered great updates for the year, but by and large, they have always been reliable—and essential—tools for any content marketer. Here are my top four content marketing tools. 1. Canva Remember
Social media marketing is basically using social media platforms as part of your marketing strategy to build your brand, increase brand awareness, and drive website traffic—ultimately boosting sales or conversions. Small businesses often include social media marketing efforts in their current marketing plans because of how effective and cost-efficient it is. Backed by a well-thought-out
Social media is a powerful marketing tool that can be used by businesses, regardless of size, to reach their target customers. It can help you connect with your audience and give you a platform to inform and educate them about your brand. To better understand exactly how social media works and how you can use
This will really depend on your business and your overall objectives. What is your business about? What do you want to accomplish with your blog? What is your brand’s personality? Remember, no two businesses are alike, so a content strategy that works for one organization may not work for another. Without knowing what your company
That depends on several factors. Are you trying to focus on really building your presence online? Do you have the bandwidth to work on the different content marketing tasks yourself? What are your main goals for hiring a dedicated person for this task? Personally, I think hiring a person who can focus their efforts and
These days, you can’t deny the importance of social media for business. There’s no better platform to gather insight and feedback directly from your core audience so you can expand your market base and even boost sales. To better understand the role social media marketing plays in my business’ selling process, here are some key
This is a great question. One that I hope my numerous years in content marketing can help me answer comprehensively. 1. Make an effort to write awesome content A lot of marketers tend to produce blogs just for the sake of publishing something. Remember, your efforts should always be driven by a clear objective. Don’t
Let’s start with the statistics—in 2020, 3.6 billion people were using social media. This number is estimated to jump to almost 4.41 billion by 2025. With this many people accessing social media platforms, is it any wonder social media is such an essential piece of any business’s overall marketing strategy? To answer your question, these
