Email marketing happens to be one of the most effective channels you can use to nurture prospects. Remember, email is your direct line to your leads, and with over 4.1 billion email users globally, it’s bound to be an invaluable business tool. To answer your question in more detail, I’ve rounded up the six top
Lead magnets work very well for reaching and converting prospects—but you have to know what kind of lead magnet to send to maximize its efficacy. Remember, while no actual purchase is being made at this stage of the marketing process, most prospects are still apprehensive about sharing their contact details. Before they even consider trading
Yes. A lot of marketers from both disciplines will tell you otherwise, but both traditional and digital marketing strategies offer many benefits. Depending on how you use them and how your strategies are implemented, you can maximize your efforts and your investment in both. What you have to remember, though, is that the different mediums
Sure. There are actually several benefits of content marketing. But if I had to sum up the top ones, I’d list the following reasons: 1. Content marketing helps your audience stick around longer Great content is one of the most effective assets you can have as a content marketer. With great content, you can create
Interesting question—and quite a tough one to answer. With all my years in content marketing, I’ve realized that it might not necessarily be a matter of what tools are effective—it’s more of whether you’re using the right one for you. With a bit of trial and error, you’re sure to find what tools work for
I would say it’s one of the best ways to do marketing. When you’re a small business, you have to be very careful about what type of marketing strategies you invest in. They need to be effective, cost-efficient, and easy to implement. Social media marketing certainly meets these criteria—and that’s precisely why most, if not
Case studies are an important tool for building a story around your product or service. Through effective brand storytelling, you can demonstrate to your audience that your offer works. I would say case studies are actually one of the most powerful forms of content to have in your marketing tool kit. You can combine online
Remember this—landing pages are designed for one purpose: to promote a singular message that can help your business boost your conversion rates. While different factors contribute to the success of a landing page, I think there are standard elements that can define whether it’s going to be an effective one. Here are some that you
I’ve said it before and I’ll say it again—email is king. Email is your direct connection to your prospects and one of the best ways to engage your existing customers. It’s critical for building loyalty and brand voice. It’s also very important for nurturing your audience so they become loyal, repeat customers. Therefore, it only
Of course. I do think you need to figure out which lead magnet will work best given your current bandwidth, available content, and your audience. Once you determine these factors and understand what works best for you and your audience, you have a very compelling way to attract prospects. Especially since there are different lead
