Should you use Facebook or Twitter for your business? Should you only choose one? Maybe you can use both? The thing to take note of here is that as social media platforms, Facebook and Twitter deliver information very differently. While a lot of users may have both, in the context of marketing, they serve very
When marketers learned how to leverage on guest blogging as a way to promote their own blogs and websites, it somehow morphed into something most would consider spammy. Instead of being a mutually beneficial way to market brands and offer valuable content, it became nothing more than a vehicle for aggressive promotional efforts. However, I
Writing ebooks can seem like a daunting and overwhelming prospect. The length alone is enough to intimidate you. When you factor in the level of quality that needs to be maintained and the kind of research that goes behind it, it’s almost enough to put you off from writing altogether. As far as value-added content
I often hear marketers proclaim that ‘email is dead.’ Given the proliferation of other customer touch points today—your website, direct message, text, social media—it’s not hard to assume they’re right. But I disagree. Despite having all these alternative ways to reach customers, email remains a constant in people’s lives. By 2020, studies even show that
Social media as a marketing and lead generation platform is popular among businesses for a reason—it works. In fact, 92 percent of small businesses consider social media to be very important for their business. Couple that with projections that see social media users hitting 2.5 billion this year and the future of social media as
As a content marketer, do you find yourself wondering why you can’t seem to finish everything you have to do? Try as you might to be productive and efficient, there’s just a lot of things about content marketing that’s tedious and time-consuming. Content marketing is not just about strategizing and creativity, there’s also a lot
Blame it on sheer volume and oversaturation. There are just too many blogs out there. There’s one about every topic that you can imagine. Perhaps that’s the reason why approximately 95% of blogs apparently fail. When there are just one too many blogs out there, not every blog gets the readership it deserves. It’s up
88% of B2B marketers use content marketing as part of their marketing strategy. However, they don’t do this without help. Like me, these marketers probably rely on a lot of tools to streamline key tasks and make everything more efficient. To that end, I thought sharing the tools I use, to help you save time
It’s likely that you already have social media incorporated into your online marketing strategy. However, it’s not enough to simply post content regularly. Along with researching relevant and timely content to post, and creating well-written social media captions that attract and engage audiences, you also want to know that you’re reaping the rewards of all
Marketers have a lot on their plate. Managing social media pages—multiple ones, in a lot of cases—are some of the most time-consuming, detail-oriented tasks included in our to-do lists. Given the volume of work and the tedium associated with managing social media pages, how then does one maintain productivity, when you have to do this