Staying ahead of the competition and keeping up with the latest trends in online marketing is easy when you know who to follow in this industry. Granted, there are a lot of resources out there so it’s hard to figure out who the most influential and informative marketers are. So, I thought I’d help answer
There’s no doubt about it: social media is a powerful tool for business. But like any marketing platform, it will have advantages and disadvantages. Let’s start with the benefits of social media for business: Helps build brand awareness by allowing you to easily create compelling and relevant content that will engage your core audience. Allows
Guest blogging can offer a lot of benefits beyond just building backlinks for your website. Here are some worth noting: 1. Gain Great Exposure Among A Targeted Audience Contributing to a related blog means you gain access to that site’s main audience. They’ve already shown interest in your subject matter, making it easier to pique
For small businesses, the efficacy of a marketing strategy is more than about the metrics it can deliver. It’s also about giving you the results you need within your budget. The examples below are methods that have proven to be very effective for me in building my business: 1. Facebook Advertising Facebook has 2.8 billion
Working in the content marketing industry means constantly staying on top of the newest trends, latest news, and recent technologies meant to improve current techniques and get you better results. Educating yourself is important to consistently understand the changes and nuances of content marketing as it evolves. Through the years, I have found that these
There are 3.96 billion people using social media globally—that number alone should be enough to illustrate why social networking is crucial for your business. However, beyond the volume of people who are active on the numerous platforms available today, here are some important reasons your business needs social media. 1. It can help build your
Great question. Bloggers and marketers who have hosted a blog have experienced the frustration of trying to build a decent readership. In an ideal world, your audience would just naturally come to you with little effort. However, given the volume of blogs on the internet covering every possible topic of interest, it takes time to
Businesses today have several social media platforms available to choose from. So, as a content marketer, the ones you use to build up your brand will play a lot into your success. While I’m a firm believer that there’s a right social media platform for every brand and message, I do think that the five
When considering guest blogging versus focusing on SEO for your own site, I wouldn’t say that you have to choose one over the other or that one technique is better. I think both work well together to help you achieve your content marketing goals. Making sure that you have both in your toolkit can really
When it comes to developing your content marketing, it can be hard to determine what strategy will work best for your business. Despite the constantly evolving nature of content marketing, there are some tried and tested tools that continue to demonstrate its effectiveness. Below are some of the top ones I use for my business:
