I always like to preface my answers to these questions and explain that effective landing pages are tailored specifically for the brand and business that’s using them. Now, with that in mind, there are a few elements that make it more effective, which to me means how well a landing page converts. Here’s a list
A lot of content marketers are quick to brush off email as an effective strategy for lead nurturing. But in reality, when email marketing is done well, it can be remarkably effective. Even today, the famous statistic: For every $1 spent, email marketing yields $44 ROI — it stands true. To better understand how it
Lead magnets are one of the best strategies you can use in content marketing to improve your conversation rates—they often become the deciding factor on whether your new leads will actually become subscribing customers. A lead magnet can take on many forms. The common thing that binds the different lead magnets together is their objective.
Content marketing has evolved so fast since it was first introduced, hasn’t it? At this rate, if you want to stand out in an increasingly overcrowded marketplace that’s all about leveraging the benefits of content marketing, you have to know which types are best for your business. Some will be effective for you and others
Like a lot of the content marketing tool questions I get on Quora, it’s hard to pinpoint just one answer to your question. What I can do is round up the top 5 go-to tools that I’ve been using since I started in this industry—the ones I’ve stuck with because they’re easy and have consistently
As much as I’d love to give you a straight answer, it would be impossible for me to name the single best social media tool. Social media covers so many diverse tasks, from data-based activities to analytics, to writing copy and designing visuals. It can be difficult to find just one tool to execute a
We often assume that it’s easy to boost our social media presence simply because we use social media in our daily lives anyway. We have Facebook, use Instagram, and Tweet daily. You may have TikTok or Snapchat, a LinkedIn account, and maybe even YouTube. However, simply being on all these platforms and being more visible
Yes, definitely. Blogging for business should always be a consistent part of your overall marketing strategy. Why? Because it helps increase online visibility for your brand or service. Like any other marketing channel (e.g., direct mail, social media, email marketing), blogging can help with business growth. Here are more ways blogging helps you achieve your
Email marketing happens to be one of the most effective channels you can use to nurture prospects. Remember, email is your direct line to your leads, and with over 4.1 billion email users globally, it’s bound to be an invaluable business tool. To answer your question in more detail, I’ve rounded up the six top
Lead magnets work very well for reaching and converting prospects—but you have to know what kind of lead magnet to send to maximize its efficacy. Remember, while no actual purchase is being made at this stage of the marketing process, most prospects are still apprehensive about sharing their contact details. Before they even consider trading
