This is perhaps the greatest thing about content marketing—it’s scalable. Setting aside the fact that it's effective and efficient, you can achieve a measure of success no matter what amount of money you want to put towards it. There are different factors, of course, but by and large, you can achieve great results despite having
I love this question. It demonstrates your understanding that content marketing is an ever-evolving field that demands your skills evolve if you want to continuously improve and grow in this business. Here are some tips I think are worth following to help improve your content marketing skills: 1. Learn More About the Strategies That Drive
This is a great question—and one that I get asked quite often. My list of top content marketing examples is quite long, covering numerous industries and topics. But to answer your question, here are some strong examples of content marketing blogs that you should pay attention to. 1. Content Marketing Institute (CMI) Founded by one
That’s a great question. Almost all marketers agree that social media plays a critical role in their marketing strategy, so you also want to make sure you know all the techniques that can help you maximize it. Here are five of my go tos: 1. Use the right social media platforms Once upon a time,
A blog is a critical part of your overall content marketing strategy because it allows you to update, inform, and engage your audience. Your blog is where you will be able to first capture people’s attention and eventually build loyalty. Unlike traditional blogs, content marketing blogs are more strategic. They serve to deliver specific messages
Yes, it does. The sheer number of people on social media is enough to get your brand or business seen. Of course, if you want to get people to notice and take action, you have to be a little more strategic. You have to use your social media channels wisely. When you find the right
When it comes to guest posting, I strongly encourage you to do extensive research on what sites your audience frequents and what similar or related websites you can contribute to so you can expand your reach. I know this whole process of reaching out to relevant websites can take a while. So, while you’re waiting
There are so many things you can do to make yourself a better marketer. Just the fact that you’re asking this question is already a clear indicator that you’re on the right track. Having been in this industry for years, I’ve learned that content marketing is an ever-evolving industry that demands constant learning. Our desire
Social media is no longer optional for businesses. Given modern customers' habits and how competitive businesses are, social media has proven to be a great way to reach consumers, learn valuable insight, and build loyalty to grow your brand. Plus, with 4.2 billion social media users all over the world, the benefits of social media
I love this question. I’ve been in content marketing for years and early in my career, I was always on the lookout for tips and guidance on how to approach. This question gives me an opportunity to share what I have learned during my years in this field. 1. Map out a clear content marketing
