As much as I’d love to give you a straight answer, it would be impossible for me to name the single best social media tool. Social media covers so many diverse tasks, from data-based activities to analytics, to writing copy and designing visuals. It can be difficult to find just one tool to execute a
We often assume that it’s easy to boost our social media presence simply because we use social media in our daily lives anyway. We have Facebook, use Instagram, and Tweet daily. You may have TikTok or Snapchat, a LinkedIn account, and maybe even YouTube. However, simply being on all these platforms and being more visible
Yes, definitely. Blogging for business should always be a consistent part of your overall marketing strategy. Why? Because it helps increase online visibility for your brand or service. Like any other marketing channel (e.g., direct mail, social media, email marketing), blogging can help with business growth. Here are more ways blogging helps you achieve your
Email marketing happens to be one of the most effective channels you can use to nurture prospects. Remember, email is your direct line to your leads, and with over 4.1 billion email users globally, it’s bound to be an invaluable business tool. To answer your question in more detail, I’ve rounded up the six top
Lead magnets work very well for reaching and converting prospects—but you have to know what kind of lead magnet to send to maximize its efficacy. Remember, while no actual purchase is being made at this stage of the marketing process, most prospects are still apprehensive about sharing their contact details. Before they even consider trading
Yes. A lot of marketers from both disciplines will tell you otherwise, but both traditional and digital marketing strategies offer many benefits. Depending on how you use them and how your strategies are implemented, you can maximize your efforts and your investment in both. What you have to remember, though, is that the different mediums
Sure. There are actually several benefits of content marketing. But if I had to sum up the top ones, I’d list the following reasons: 1. Content marketing helps your audience stick around longer Great content is one of the most effective assets you can have as a content marketer. With great content, you can create
Interesting question—and quite a tough one to answer. With all my years in content marketing, I’ve realized that it might not necessarily be a matter of what tools are effective—it’s more of whether you’re using the right one for you. With a bit of trial and error, you’re sure to find what tools work for
I would say it’s one of the best ways to do marketing. When you’re a small business, you have to be very careful about what type of marketing strategies you invest in. They need to be effective, cost-efficient, and easy to implement. Social media marketing certainly meets these criteria—and that’s precisely why most, if not
Case studies are an important tool for building a story around your product or service. Through effective brand storytelling, you can demonstrate to your audience that your offer works. I would say case studies are actually one of the most powerful forms of content to have in your marketing tool kit. You can combine online
