Successful content marketing relies heavily on your skill as a content marketer and your ability to choose the right tools to help you with your campaigns. Here are the tools that top my list. 1. Trello for collaboration I’ve mentioned Trello time and time again—and for good reason. It’s the best platform to help you
I’d be the first to tell you that social media is one of the most useful tools a content marketer can leverage. But like any platform, it has both advantages and disadvantages. To answer your question, I want to start by listing three main benefits of social media. 1. Social media platforms have a massive
For small businesses, I think the best marketing strategy is one that is inexpensive and effective. Thankfully, there are a lot of options and tools at your disposal. Let’s start with this list below: 1. Maximize Social Media Social media lets you connect with customers and discover new audiences in the most cost-effective way possible.
Landing page copy is designed to capture the attention of your audience, generate conversions, and ultimately, help your prospects convert. Achieving all this requires some degree of talent, sure. But it’s also about technique. Conversion is a combination of creativity and science. It’s about how our minds process information, make decisions, and ultimately, decide to
When done right and following a solid strategy, yes—email marketing can be quite effective at converting prospects into actual sales. Here are five reasons why: 1. Email is still the most effective and dependable form of online communication Email may not necessarily be the newest kid on the online marketing block, but while it is
Let’s start by clarifying exactly what lead magnets are. Lead magnets are free content that you give website visitors to compel them to give their contact information so you can nurture them further along your conversion funnel. Basically, when a prospect ends up on your website, your goal is to convert that visit into something
Even though there are tried-and-true tools, techniques, and strategies, content marketing is a constantly evolving industry. How have new tools and trends changed content marketing this year, and what should we know as we go into the new year? 1. More Focus on Live Video and Video Content With previous years leading all of us
I have to say, the best content marketing tools I’ve used this year are the same ones I’ve used consistently for several years. Most offered great updates for the year, but by and large, they have always been reliable—and essential—tools for any content marketer. Here are my top four content marketing tools. 1. Canva Remember
Social media marketing is basically using social media platforms as part of your marketing strategy to build your brand, increase brand awareness, and drive website traffic—ultimately boosting sales or conversions. Small businesses often include social media marketing efforts in their current marketing plans because of how effective and cost-efficient it is. Backed by a well-thought-out
Social media is a powerful marketing tool that can be used by businesses, regardless of size, to reach their target customers. It can help you connect with your audience and give you a platform to inform and educate them about your brand. To better understand exactly how social media works and how you can use
