Content calendars exist for one reason: to keep things organized. Your content calendars are a critical part of your overall marketing plan. Furthermore, over half of marketers note that their strategies are most effective when they have a detailed and comprehensive marketing plan to follow. For me, content calendars serve as the backbone of my
A study once looked at how many pitches online marketers send out for guest blogs on a monthly basis. Would you be surprised to find out that half usually send 1-10 pitches per month? Over another quarter send 11-25. Image Source That’s a lot of brands and services competing for an opportunity to be
Content may be king in the world of marketing, but not all content is created equal. Depending on various factors such as the nature of your business and your audience, some types of content will work better than others. In my case, I’ve seen great success producing articles and white papers. Image Source What’s the
Statistically, companies that make and use 30 or more landing pages are said to generate seven times more leads than those who use less than ten. This is the reason why I myself make it a point to invest in landing pages and include them as an integral part of my overall marketing strategy. Image
No matter how much content marketing evolves, generating traffic and leads remains one of the biggest challenges that marketers face. Image Source This is why lead nurturing will always be a big priority for any business. Statistically, 40% to 70% of qualified leads aren’t ready to buy yet. You have to do what you can
Most visitors stay on a website for only 10-20 seconds. Within those precious few seconds, you’re supposed to capture their attention, hold it long enough to engage them, present your offer, and give a call-to-action (CTA) that will compel them to take positive action. How do you do all that within 10-20 seconds? With lead
Content marketing involves creating blogs with a fair amount of consistency. This means for a lot of us marketers we have to constantly think about what topics to write about, ideas to share, and clever ways to write it—all while making sure our posts are search engine optimized and engaging. Image Source Personally,
As many as 63% of businesses don’t have a documented content marketing strategy. This means no defined goals, no ideas for how to implement them, and no organized way to analyse the results and evolve their strategy. Image Source This is a statistic that’s really surprising to me—especially since I believe it’s vital to map
No matter how enticing your offer is, it won’t matter if you don’t have a call-to-action (CTA). Without a CTA, your potential leads won’t know what to do after hearing your pitch to get your offer. This is why I’m so particular about how I write my CTAs. Here are some key things that I
According to the Content Marketing Institute (CMI), 91% of marketers in the B2B field are using content marketing, while 86% of marketers in the B2C field consider content marketing to be a critical strategy. These statistics demonstrate just how competitive the content marketing industry has become. To keep up, I have to rely on content
