Marketing Q&A

What makes a great content marketer?

I want to answer this question in the context of how marketing and advertising has evolved. There was once a time where all a brand or business had to do to bring attention to their product or service was to bombard potential customers with it. That doesn’t work anymore. These in-your-face tactics feel overwhelming, intrusive,

2023-11-09T09:27:50+00:000 Comments

What is CTA? How does CTA help generate more lead?

As marketers, one of the key things that we should focus on are elements that inspire action for our business. It’s not enough that we drive people to our websites. For example, if we’re working towards building our subscriber base, want to usher visitors through our purchasing funnels, get them to sign up, provide their

2023-11-09T09:34:02+00:000 Comments

How can a small business leverage social media?

Among all the modern technologies available today, I would say social media is one of those that has forever changed how people connect and communicate. Despite being a virtual platform, social media gives users a sense of community and camaraderie. It brings people together and highlights a sense of belonging, even among strangers. To that

2023-11-09T09:35:24+00:000 Comments

What are essential tips for guest post pitch?

I’m going to assume that since you’re familiar with the concept of guest posting and pitching that you’re more or less familiar with its benefits. However, while most writers know what guest posting can do for their business, the challenge really is in getting websites to publish your work. Image Source I would say it

2023-11-06T07:41:57+00:000 Comments

I am writing an eBook. What are some tips on promoting this? Are there any specific websites I should look into uploading the book to?

If you’re a marketer and you clicked on this Quora question, then it’s likely because you recognize the value of ebooks as Value Added Content. Image Source With an ebook, you can essentially put the spotlight on your expertise and credibility in your industry. It can also give you an opportunity to engage and convert

2023-11-03T05:52:46+00:000 Comments

Testing: Is it better test different elements on a landing page or use separate landing pages itself?

I’m a big proponent of testing—but you have to use testing right. In fact, according to Optimizely, while only 17 percent of Fortune 500 companies are using an A/B testing platform, companies who do see significant improvements to their business.  So, to answer your question, I would always suggest that you test different elements on

2023-11-02T09:22:52+00:000 Comments

What are the new 4Ps for inbound marketing?

If you studied marketing in school, then it’s likely that your idea of the 4Ps are anchored on traditional marketing principles—product, place, price, and promotion. Image Source Through the years, marketing has evolved so much that even familiar marketing mnemonics have shifted. The arrival of online and inbound marketing techniques and concepts introduced us to

2023-10-31T08:40:07+00:000 Comments

How do I get started using Quora?

I first discovered Quora in search for interesting conversations about topics that interested me. I’ve been subscribed to the platform for a while, engaging in commentary and questions, before it dawned on me how Quora could be very helpful for marketers like myself. For anyone new to Quora—I want to make it clear, Quora wasn’t

2023-10-30T09:09:31+00:000 Comments
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