Marketing Q&A

What’s the best way to display copy on a landing page?

Writing landing page copy isn’t as simple as you would think. I know it’s easy to assume that. It’s short and to the point. However, as any copywriter can attest, the more straightforward copy is, the harder it is to create something that’s engaging and effective. The good news is, it’s a skill that you

2024-05-10T08:43:37+05:300 Comments

What tools do you use to deliver personalized email campaigns to your users?

Email users today are at 3.7 billion. That number is expected to jump by 4.3 billion by 2022. So, for naysayers out there who keep saying that email marketing is dead, I have to respectfully disagree. Even today, I’d say email marketing remains one of the more effective, cost-efficient, and useful tools in any marketer’s

2024-05-10T08:42:49+05:300 Comments

Which are the good content marketing tips in SEO?

Content quality is critical to content marketing. However, what use is great, well-researched, beautifully written content when no one is there to see it? This is why it’s not enough to just have relevant content for your audience, you need to go the extra mile to optimize for search engines. If there’s one thing I

2024-05-10T08:41:44+05:300 Comments

What are sign-up and call to action tips for e-commerce sites?

Improving your conversion rate depends on your ability to craft compelling messages, engage your customers, and getting them to take positive action on your call to action (CTA). It may seem simple and straightforward, but it’s actually more complex than you can imagine. Unlike blog posts, CTAs have to be short, clear, and persuasive. In

2024-05-10T08:39:47+05:300 Comments

Social Media: What’s better for small businesses, Facebook or Twitter?

Should you use Facebook or Twitter for your business? Should you only choose one? Maybe you can use both? The thing to take note of here is that as social media platforms, Facebook and Twitter deliver information very differently. While a lot of users may have both, in the context of marketing, they serve very

2024-05-10T08:38:26+05:300 Comments

What are some important tips for writing an ebook?

Writing ebooks can seem like a daunting and overwhelming prospect. The length alone is enough to intimidate you. When you factor in the level of quality that needs to be maintained and the kind of research that goes behind it, it’s almost enough to put you off from writing altogether. As far as value-added content

2024-05-10T08:35:48+05:300 Comments

What are the advantages of email marketing for businesses?

I often hear marketers proclaim that ‘email is dead.’ Given the proliferation of other customer touch points today—your website, direct message, text, social media—it’s not hard to assume they’re right. But I disagree. Despite having all these alternative ways to reach customers, email remains a constant in people’s lives. By 2020, studies even show that

2024-05-10T08:30:51+05:300 Comments

What are the best ways to use social media? How do I get more traffic in websites through social media?

Social media as a marketing and lead generation platform is popular among businesses for a reason—it works. In fact, 92 percent of small businesses consider social media to be very important for their business. Couple that with projections that see social media users hitting 2.5 billion this year and the future of social media as

2024-05-10T08:29:15+05:300 Comments

What are some time saving tips for a rookie B2B content marketer?

As a content marketer, do you find yourself wondering why you can’t seem to finish everything you have to do? Try as you might to be productive and efficient, there’s just a lot of things about content marketing that’s tedious and time-consuming. Content marketing is not just about strategizing and creativity, there’s also a lot

2024-05-10T08:27:43+05:300 Comments
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