Content quality is critical to content marketing. However, what use is great, well-researched, beautifully written content when no one is there to see it?

This is why it’s not enough to just have relevant content for your audience, you need to go the extra mile to optimize for search engines. If there’s one thing I learned in the years I’ve been in business, it’s that content marketing and SEO go hand in hand.

That said, here are some key SEO content marketing tips that you should take note of:

1. Create original content

The main objective of Google is to deliver what its users are looking for. This means that Google will prioritize content that clearly addresses this audience need. By creating fresh, relevant, and most all, original content, Google will recognize you as a reliable source for this particular search term and reward you with a boost in rankings.

2. Incorporate multimedia in your posts

People are visual by nature—especially online audiences. Incorporating a lot of multimedia that is relevant to your post attracts the attention of audiences and gives you an opportunity to boost your SEO. This can include photos, videos, and GIFs. Make sure you set up relevant file names and alt tags for each as this helps raise your search engine rankings.

3. Leverage on social media

Google also considers social media popularity to judge a site’s authority and relevance. This means you need to pay extra attention to how you promote your blogs, products, or services on social media. If Google notes that an article you posted is being shared, it highlights the value of the piece and ranks it higher in searches.

4. Invest in your own domain

Search engines place a premium on businesses that show their commitment to their product or service. This can be something as simple as a brand purchasing their own domain name. Apart from giving your SEO a boost, it’s also a good way to communicate professionalism to your customers.

5. Optimize the format of your posts for search engines

Go the extra mile and make sure to format your posts for maximum search engine optimization.  Here are some ways to go about it:

  •     Make sure that your post has no broken links.
  •     Your theme should be simple and easy to navigate.
  •     Test your site and make sure it runs and loads at the optimum speed.

6. Be smart about keyword usage

There’s a reason why marketers spend a lot of time and effort towards researching the best keywords for their verticals. It’s because doing so helps you maximize your potential for SEO.

Final word…

SEO isn’t as simple as you think it is. In fact, effective SEO can be tricky and complex. However, taking the time to learn, understand, and properly implement it for your business can reap great rewards for your company.

If you think your brand could benefit from SEO, get in touch with us.