Marketing Q&A

What are the different types of content writing?

Content writing seems pretty self-explanatory. However, in the context of online or content marketing, content writing is a whole category unto itself. There are different and numerous types of content that you can develop for your business. Understanding how each one is different from the next can help you craft material that’s best suited for

2024-05-10T06:43:49+00:000 Comments

Why should a company do content marketing?

In this day and age, traditional marketing methods just won’t cut it. Your audience spends more time on their phone than flipping through a newspaper, which means that if your brand isn’t making an effort to do content marketing, then you’re losing out on a lot of potential business. A lot of people think that

2024-05-10T06:42:58+00:000 Comments

What are the best practices on call to action button placement? Right, left or centered, top or bottom? Does it matter? Why?

I frequently come across answers that focus on how to write your call to action (CTA). And for good reason. What you say and how you say it is critical to how effective your CTA is.  However, you should also take note of other key considerations. For instance, placement, typography, color, sizing—all these are equally

2024-05-10T06:41:54+00:000 Comments

What are the best strategies for social media marketing?

The fact that we use Facebook every day, post photos on Instagram regularly, and habitually Tweet any random thing that pops in our heads makes us think that doing the same thing for business is just as easy. However, when you’re doing something with purpose; when you’re working towards a specific goal—you find that posting

2024-05-10T06:40:08+00:000 Comments

What is the difference between a landing page and a home page?

A landing page is different from a homepage. A lot of people claim to know that. However, can you really identify the elements that make one different from another? Don’t worry if you can’t. There aren’t too many who can run down a comprehensive list. By not taking the time to understand the main differences

2024-05-10T06:39:06+00:000 Comments

What are considered best practices for landing page copy for B2B marketing?

There’s this misconception that copywriting, especially for pages meant to be short and concise, is easy. Of course, anyone who has worked in marketing or advertising knows this isn’t true. Copywriting, especially when the goal is to get people to convert, is a combination of skill and technique. The good news is that you can

2024-05-10T06:36:59+00:000 Comments

What is your best call-to-action message idea to increase mail signups for the newsletter of a startup project?

Call-to-actions (CTAs) should be short, simple, direct, and to the point. If that makes it seem like a CTA is the easiest thing in the world to write, you’d be terribly mistaken. Considering you only have a few words to get your point across, engage audiences, and inspire action, it’s actually one of the more

2024-05-10T06:35:55+00:000 Comments

What has worked best for you when it comes to cold email nurturing?

Here’s the one thing that I think all marketers should keep in mind when they’re reaching out to cold traffic—you shouldn’t overtly sell anything at this stage. At this point, you’re trying to talk to an audience that you’re not sure has even heard about your product or service. Going for a direct pitch will

2024-05-10T06:33:36+00:000 Comments

What are some of the best examples of marketing automation- email nurturing campaigns you’ve seen, and why?

You created a great website, consistently update your blog, and now you’re starting to reap the rewards of your efforts—you’re turning the casual visitor into actual leads. Your goal now is to turn those leads into actual opportunities by nurturing them, so they convert. This is where lead nurturing comes in—specifically thru email. Taking care

2024-05-10T06:32:15+00:000 Comments
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