It almost goes without saying that blogging should be an integral part of your marketing strategy. However, a lot of businesses still remain apprehensive about putting in the time and effort to start and maintain a company blog. So, to help more companies out there recognize its value, here’s what I would say are the
A lot of marketers, myself included, rely on a carefully mapped out content calendar to manage content efficiently. It goes beyond ensuring that your content marketing efforts are clear and organized. It’s about having an overall consistent content strategy--which according to statistics, 70 percent of marketers lack. However, implementing a clear strategy isn’t as complicated
Posting on Facebook, regularly updating your Instagram, and sharing your thoughts on Twitter on a personal level doesn’t necessarily mean you can just wing it for your business. Like everything else in marketing, planning is essential to make sure a strategy is executed successfully—even something as familiar as social media. Without a plan, it’s unlikely
There’s actually a lot of information that you can find online when it comes to website marketing strategies. However, here’s what a lot of these don’t mention—not everything will work for you. Just because it was effective for one company doesn’t mean you can expect the same results for yourself. After all, no two businesses
I would say it’s definitely one of the best ways to market any business online. For us, SEO (search engine optimization) has proven to be integral to driving customers to our site or social media platforms. If you haven’t already started integrating it into your marketing plan, I definitely encourage you to do so. However,
Working in this industry makes me pay closer attention to how businesses craft their marketing material. And more often than not, what really makes me pay attention are landing pages. Landing pages are simple, short, and straightforward. Yet, they’re expected to attract, engage, and convert visitors to becoming actual customers. A lot rides on how
I know writing landing page copy seems like a very straightforward process. Landing pages are brief and to the point—how hard can it really be? You’ll find out when you finally sit down and actually start writing it. Landing pages are short. Therefore, you have very little time to convince and engage your audience. You
The whole point of driving traffic to your site is so you can convert that audience into becoming actual customers. In my experience, that doesn’t happen by simply giving them access to your content. You have to actively find a way to stay connected to these leads. And that’s where lead nurturing comes in. The
It’s heartening to know that someone actually recognizes the importance of a landing page—so much so that there’s actually a question about it here! Too often, businesses put too much focus on their home pages and blogs. They’re equally important, of course. However, supplementing your efforts with a strategic, well thought out landing page can
You probably already know this, but it’s worth repeating anyway—traffic alone doesn’t automatically translate to sales. Just because your website receives regular visits doesn’t mean you’re already a successful business. You need those visitors to convert into customers. Quite simply, you need to be a popular website as well as a profitable one. So, how
