I frequently come across answers that focus on how to write your call to action (CTA). And for good reason. What you say and how you say it is critical to how effective your CTA is. However, you should also take note of other key considerations. For instance, placement, typography, color, sizing—all these are equally
The fact that we use Facebook every day, post photos on Instagram regularly, and habitually Tweet any random thing that pops in our heads makes us think that doing the same thing for business is just as easy. However, when you’re doing something with purpose; when you’re working towards a specific goal—you find that posting
A landing page is different from a homepage. A lot of people claim to know that. However, can you really identify the elements that make one different from another? Don’t worry if you can’t. There aren’t too many who can run down a comprehensive list. By not taking the time to understand the main differences
It seems that we all focus too much on what we should do for our landing pages that we tend to overlook the most common mistakes that marketers make. Thankfully, your question gives us a great opportunity to identify what these are so you can do something about it. Let’s start with these 5: 1.
There’s this misconception that copywriting, especially for pages meant to be short and concise, is easy. Of course, anyone who has worked in marketing or advertising knows this isn’t true. Copywriting, especially when the goal is to get people to convert, is a combination of skill and technique. The good news is that you can
Call-to-actions (CTAs) should be short, simple, direct, and to the point. If that makes it seem like a CTA is the easiest thing in the world to write, you’d be terribly mistaken. Considering you only have a few words to get your point across, engage audiences, and inspire action, it’s actually one of the more
Here’s the one thing that I think all marketers should keep in mind when they’re reaching out to cold traffic—you shouldn’t overtly sell anything at this stage. At this point, you’re trying to talk to an audience that you’re not sure has even heard about your product or service. Going for a direct pitch will
You created a great website, consistently update your blog, and now you’re starting to reap the rewards of your efforts—you’re turning the casual visitor into actual leads. Your goal now is to turn those leads into actual opportunities by nurturing them, so they convert. This is where lead nurturing comes in—specifically thru email. Taking care
There are hundreds, if not thousands, of marketing blogs out there. Some are good, others are great--and then there are those few that deserve to be bookmarked so you can regularly check and read their insightful thoughts and tips. Because I’ve been doing this for a while, I’ve done my fair share of reading. To
It almost goes without saying that blogging should be an integral part of your marketing strategy. However, a lot of businesses still remain apprehensive about putting in the time and effort to start and maintain a company blog. So, to help more companies out there recognize its value, here’s what I would say are the
