There’s this misconception that copywriting, especially for pages meant to be short and concise, is easy. Of course, anyone who has worked in marketing or advertising knows this isn’t true. Copywriting, especially when the goal is to get people to convert, is a combination of skill and technique. The good news is that you can
Call-to-actions (CTAs) should be short, simple, direct, and to the point. If that makes it seem like a CTA is the easiest thing in the world to write, you’d be terribly mistaken. Considering you only have a few words to get your point across, engage audiences, and inspire action, it’s actually one of the more
Here’s the one thing that I think all marketers should keep in mind when they’re reaching out to cold traffic—you shouldn’t overtly sell anything at this stage. At this point, you’re trying to talk to an audience that you’re not sure has even heard about your product or service. Going for a direct pitch will
You created a great website, consistently update your blog, and now you’re starting to reap the rewards of your efforts—you’re turning the casual visitor into actual leads. Your goal now is to turn those leads into actual opportunities by nurturing them, so they convert. This is where lead nurturing comes in—specifically thru email. Taking care
There are hundreds, if not thousands, of marketing blogs out there. Some are good, others are great--and then there are those few that deserve to be bookmarked so you can regularly check and read their insightful thoughts and tips. Because I’ve been doing this for a while, I’ve done my fair share of reading. To
It almost goes without saying that blogging should be an integral part of your marketing strategy. However, a lot of businesses still remain apprehensive about putting in the time and effort to start and maintain a company blog. So, to help more companies out there recognize its value, here’s what I would say are the
A lot of marketers, myself included, rely on a carefully mapped out content calendar to manage content efficiently. It goes beyond ensuring that your content marketing efforts are clear and organized. It’s about having an overall consistent content strategy--which according to statistics, 70 percent of marketers lack. However, implementing a clear strategy isn’t as complicated
Posting on Facebook, regularly updating your Instagram, and sharing your thoughts on Twitter on a personal level doesn’t necessarily mean you can just wing it for your business. Like everything else in marketing, planning is essential to make sure a strategy is executed successfully—even something as familiar as social media. Without a plan, it’s unlikely
There’s actually a lot of information that you can find online when it comes to website marketing strategies. However, here’s what a lot of these don’t mention—not everything will work for you. Just because it was effective for one company doesn’t mean you can expect the same results for yourself. After all, no two businesses
I would say it’s definitely one of the best ways to market any business online. For us, SEO (search engine optimization) has proven to be integral to driving customers to our site or social media platforms. If you haven’t already started integrating it into your marketing plan, I definitely encourage you to do so. However,
