The terms “content marketing” and “digital marketing” get thrown around a lot in our industry. However, more experienced marketers understand that they’re not interchangeable. So, what’s the difference between them? My simplest explanation would be that digital marketing is an overarching term that refers to achieving sales and conversions online, while content marketing is a
Any good content marketer knows that social media is good for more than just posting status updates, sharing selfies, and uploading holiday photos. With over 1 billion active users, Instagram in particular holds a lot of potential for businesses. So, how do brands take advantage of everything Instagram can do for them? 1. Showcase Brand
It’s effective, easy to implement, and cost-efficient—but I really want to go into more detail on this. Everyone talks about how important content marketing is and are willing to incorporate it into their marketing strategies, but don’t really make the effort to understand why. So, let’s hash it out. 1. It’s Even More Important to
It takes effort to generate leads. Even if you have the option to purchase leads, this will only serve to give you some visibility over a short time. In most cases, buying leads will usually not result in any long-term benefits for your business as these won’t engage audiences or convert prospects. This is why
Because email is still your direct connection to your customers. Contrary to content marketers that claim email marketing has reached the end of its line, actual statistics prove that email is here to stay. For starters, did you know that there are 2.5 billion people who use email? That 102.6 trillion emails are sent annually?
You hear a lot of buzzwords in this industry that, at some point, it becomes hard to really differentiate one concept from another. Given your question, two terms that you probably hear get thrown around a lot, and probably interchangeably, are “blogging” and digital marketing.” To answer your question, I’d like to differentiate between the
There’s a reason why guest posting is still considered one of the top techniques to build SEO. It helps raise your ranking on search engines; it can help you build a diverse link profile that boosts your search engine credibility and visibility; drive new traffic to your site, and build brand recognition and awareness. Remember
I often get asked this question simply because small business owners tend to think that blogging takes too much time and effort away from actually running a business. As a content marketer, however, I have to emphasize the importance of understanding the real benefits of maintaining a blog for your business. Just take this statistic
Content marketing is a very big part of what my team and I do at Leadspanda. While there are a lot of ways you can approach content marketing, I have to say the best and most effective methods really depend on what your objectives are and who you’re trying to reach. Image Source That being
Yes. Just consider the statistics: 90% of Millennials, 77% of GenXers, and 48% of Baby Boomers actively use social media. Over half (54%) of social media users utilize the platforms to research products. Meanwhile, from a marketing perspective, social media is considered by 73% of marketers to be an effective marketing tool for their business.
