This will really depend on your business and your overall objectives. What is your business about? What do you want to accomplish with your blog? What is your brand’s personality? Remember, no two businesses are alike, so a content strategy that works for one organization may not work for another. Without knowing what your company
That depends on several factors. Are you trying to focus on really building your presence online? Do you have the bandwidth to work on the different content marketing tasks yourself? What are your main goals for hiring a dedicated person for this task? Personally, I think hiring a person who can focus their efforts and
These days, you can’t deny the importance of social media for business. There’s no better platform to gather insight and feedback directly from your core audience so you can expand your market base and even boost sales. To better understand the role social media marketing plays in my business’ selling process, here are some key
This is a great question. One that I hope my numerous years in content marketing can help me answer comprehensively. 1. Make an effort to write awesome content A lot of marketers tend to produce blogs just for the sake of publishing something. Remember, your efforts should always be driven by a clear objective. Don’t
Let’s start with the statistics—in 2020, 3.6 billion people were using social media. This number is estimated to jump to almost 4.41 billion by 2025. With this many people accessing social media platforms, is it any wonder social media is such an essential piece of any business’s overall marketing strategy? To answer your question, these
Throughout my entire career as a content marketer, I’ve received my fair share of guest posting rejections. I’ve also landed a lot of big wins. Through it all, I’ve learned that while rejection does indeed come with the territory, there are also some things you can do to boost your chances of getting accepted and
The demand for content marketing services is definitely on the rise. So, if you’re new to the industry and want to learn more, my best advice would be for you to roll up your sleeves and get in the trenches. A lot about content marketing relies on your ability to recognize good opportunities for promotion
Content marketing may have been around for decades, but having a dedicated person to fill this role wasn’t a big priority until recently. As the value of this field became more evident, however, it became clear that having a skilled content marketer can be a real asset for businesses. Here are some key tasks and
Content marketing has evolved so much through the years. Blogging, in particular, is changing, and there is increased competition to produce high-quality content across different media platforms. But in terms of trends that will define this very important aspect of content marketing, pay attention. Here are some of the trends that I think will shape
No matter how big or small your business is, you’re probably using social media to tell the world about what you do and what else your business has to offer. Whatever the platform, social media is a cost-effective way to get your message across and businesses are all too eager to leverage its potential. Check
