For small businesses, I think the best marketing strategy is one that is inexpensive and effective. Thankfully, there are a lot of options and tools at your disposal. Let’s start with this list below: 1. Maximize Social Media Social media lets you connect with customers and discover new audiences in the most cost-effective way possible.
Landing page copy is designed to capture the attention of your audience, generate conversions, and ultimately, help your prospects convert. Achieving all this requires some degree of talent, sure. But it’s also about technique. Conversion is a combination of creativity and science. It’s about how our minds process information, make decisions, and ultimately, decide to
When done right and following a solid strategy, yes—email marketing can be quite effective at converting prospects into actual sales. Here are five reasons why: 1. Email is still the most effective and dependable form of online communication Email may not necessarily be the newest kid on the online marketing block, but while it is
Let’s start by clarifying exactly what lead magnets are. Lead magnets are free content that you give website visitors to compel them to give their contact information so you can nurture them further along your conversion funnel. Basically, when a prospect ends up on your website, your goal is to convert that visit into something
Even though there are tried-and-true tools, techniques, and strategies, content marketing is a constantly evolving industry. How have new tools and trends changed content marketing this year, and what should we know as we go into the new year? 1. More Focus on Live Video and Video Content With previous years leading all of us
I have to say, the best content marketing tools I’ve used this year are the same ones I’ve used consistently for several years. Most offered great updates for the year, but by and large, they have always been reliable—and essential—tools for any content marketer. Here are my top four content marketing tools. 1. Canva Remember
Social media marketing is basically using social media platforms as part of your marketing strategy to build your brand, increase brand awareness, and drive website traffic—ultimately boosting sales or conversions. Small businesses often include social media marketing efforts in their current marketing plans because of how effective and cost-efficient it is. Backed by a well-thought-out
Social media is a powerful marketing tool that can be used by businesses, regardless of size, to reach their target customers. It can help you connect with your audience and give you a platform to inform and educate them about your brand. To better understand exactly how social media works and how you can use
This will really depend on your business and your overall objectives. What is your business about? What do you want to accomplish with your blog? What is your brand’s personality? Remember, no two businesses are alike, so a content strategy that works for one organization may not work for another. Without knowing what your company
That depends on several factors. Are you trying to focus on really building your presence online? Do you have the bandwidth to work on the different content marketing tasks yourself? What are your main goals for hiring a dedicated person for this task? Personally, I think hiring a person who can focus their efforts and
