A lead magnet is something that a brand or business can offer so that site visitors feel compelled to exchange their information for access to exclusive content. The content that you are exchanging information for isn’t readily available for site visitors online. Usually, it’s specifically created for this purpose and comes in various forms: Whitepapers
The primary difference between digital and traditional marketing is the medium by which an audience receives your marketing message. Traditional marketing means communication goes through traditional media such as TV, magazines, or newspapers. Digital marketing means your followers receive the message via digital platforms such as social media, or your website. There are other key
I love answering questions about content marketing trends. I’ve been in this line of work long enough to realize that while there are tried-and-tested tools and strategies we rely on, it’s also an ever-evolving industry. And that’s exciting because new techniques and methods can make our jobs faster, easier, and more efficient. Here are some
Successful content marketing relies heavily on your skill as a content marketer and your ability to choose the right tools to help you with your campaigns. Here are the tools that top my list. 1. Trello for collaboration I’ve mentioned Trello time and time again—and for good reason. It’s the best platform to help you
I’d be the first to tell you that social media is one of the most useful tools a content marketer can leverage. But like any platform, it has both advantages and disadvantages. To answer your question, I want to start by listing three main benefits of social media. 1. Social media platforms have a massive
For small businesses, I think the best marketing strategy is one that is inexpensive and effective. Thankfully, there are a lot of options and tools at your disposal. Let’s start with this list below: 1. Maximize Social Media Social media lets you connect with customers and discover new audiences in the most cost-effective way possible.
Landing page copy is designed to capture the attention of your audience, generate conversions, and ultimately, help your prospects convert. Achieving all this requires some degree of talent, sure. But it’s also about technique. Conversion is a combination of creativity and science. It’s about how our minds process information, make decisions, and ultimately, decide to
When done right and following a solid strategy, yes—email marketing can be quite effective at converting prospects into actual sales. Here are five reasons why: 1. Email is still the most effective and dependable form of online communication Email may not necessarily be the newest kid on the online marketing block, but while it is
Let’s start by clarifying exactly what lead magnets are. Lead magnets are free content that you give website visitors to compel them to give their contact information so you can nurture them further along your conversion funnel. Basically, when a prospect ends up on your website, your goal is to convert that visit into something
Even though there are tried-and-true tools, techniques, and strategies, content marketing is a constantly evolving industry. How have new tools and trends changed content marketing this year, and what should we know as we go into the new year? 1. More Focus on Live Video and Video Content With previous years leading all of us
