When it comes to online marketing, perhaps no other element in your strategy is more important than the content you’re publishing. Everything you put out there with your brand name will ultimately reflect on your business, so making sure you produce high-quality, well-researched, relevant content is critical to your success. Image Source Unfortunately, there’s no
Given the volume of users who access social media platforms today, there is absolutely no doubt that social media should be a significant part of your online marketing efforts. Image Source Social media can help you find customers and make meaningful connections with them. This can ultimately build awareness about your brand, help boost loyalty
Staying ahead of the competition and keeping up with the latest trends in online marketing is easy when you know who to follow in this industry. Granted, there are a lot of resources out there so it’s hard to figure out who the most influential and informative marketers are. So, I thought I’d help answer
There’s no doubt about it: social media is a powerful tool for business. But like any marketing platform, it will have advantages and disadvantages. Let’s start with the benefits of social media for business: Helps build brand awareness by allowing you to easily create compelling and relevant content that will engage your core audience. Allows
Guest blogging can offer a lot of benefits beyond just building backlinks for your website. Here are some worth noting: 1. Gain Great Exposure Among A Targeted Audience Contributing to a related blog means you gain access to that site’s main audience. They’ve already shown interest in your subject matter, making it easier to pique
For small businesses, the efficacy of a marketing strategy is more than about the metrics it can deliver. It’s also about giving you the results you need within your budget. The examples below are methods that have proven to be very effective for me in building my business: 1. Facebook Advertising Facebook has 2.8 billion
Working in the content marketing industry means constantly staying on top of the newest trends, latest news, and recent technologies meant to improve current techniques and get you better results. Educating yourself is important to consistently understand the changes and nuances of content marketing as it evolves. Through the years, I have found that these
There are 3.96 billion people using social media globally—that number alone should be enough to illustrate why social networking is crucial for your business. However, beyond the volume of people who are active on the numerous platforms available today, here are some important reasons your business needs social media. 1. It can help build your
Great question. Bloggers and marketers who have hosted a blog have experienced the frustration of trying to build a decent readership. In an ideal world, your audience would just naturally come to you with little effort. However, given the volume of blogs on the internet covering every possible topic of interest, it takes time to
Businesses today have several social media platforms available to choose from. So, as a content marketer, the ones you use to build up your brand will play a lot into your success. While I’m a firm believer that there’s a right social media platform for every brand and message, I do think that the five
