Staying ahead of the competition and keeping up with the latest trends in online marketing is easy when you know who to follow in this industry. Granted, there are a lot of resources out there so it’s hard to figure out who the most influential and informative marketers are. So, I thought I’d help answer your question by running down some of the top marketing blogs I follow.

1. The Moz Blog is a repository of posts written by top industry experts, which makes the blog a must-read. Their posts are written by online marketing heavy-hitters whose collective insider experience and training provide well-written content marketing tips, how-to guides, and a lot of expert insight that make the blog an incredible marketing resource.
2. Neil Patel’s blog is an impressive collection of this marketing expert’s personal industry insights. He’s an incredible resource owing to his comprehensive experience across various industries and his ability to write actionable posts that help you drive real marketing results for your initiatives. His credibility in the industry is well known, making him one of the most influential sources of information in content marketing.
3. MarketingLand is a great resource for the latest in content marketing news and trends. Their blog contains a lot of breaking stories, industry announcements, and practical strategies that you can easily apply to your own marketing initiatives. The site offers topics that are informative, relevant, and actionable.
4. Search Engine Land has a lot of data-packed articles specific to SEO strategies and search engine marketing. It can skew more to the technical side, making it a little harder to grasp if you’re just starting out in the industry. However, for those with more experience in content and online marketing, these posts are an excellent resource for maximizing search traffic. Content offered on Search Engine Land is insightful and can truly help you boost your online marketing efforts.
5. Social Media Examiner sets an impressive benchmark for how blogs should explain to fellow marketers the best ways to maximize social media marketing tools for their individual marketing campaigns. Their posts are comprehensive, in-depth, strategic, and easy to follow. They offer great advice on how to manage major social media platforms and give great insight into newer, up-and-coming channels that are just gaining traction. They have a lot of credible sources and offer numerous case studies, podcasts, and interviews that feature experts in this field.

I’m predicting that this year is going to be quite busy for online marketers, and we can expect a lot of changes and updates as the industry evolves and keeps up with how people are using their platforms. Staying informed and up to date by following these blogs can certainly help you manage the inevitable changes coming and learn more about the industry.

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