What are some email marketing call-to-action tips that can drastically improve the response rate?

When you create an email marketing campaign, you have to consider design, content, strategy, and most of all, your call-to-action.

Call-to-actions are proven to drastically boost your email marketing campaign. It could also be the very thing you need to drive your audience to take a specific action. In short, it should compel users to do more than just read what you wrote. After all, the purpose of an email campaign shouldn’t just be an email. It should spur engagement and interaction between a brand and its customers.

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That said, here are some marketing call-to-action tips that can significantly improve response rates from your audience.

1. Make it eye catching

Call-to-actions should stand out. Granted, you probably put a lot of effort towards the design of your emailer, but call-to-actions should always draw the eye of your reader. The best strategy to achieve this is to make your call-to-action buttons bold and colourful.

Make the button large and let is stand out in contrast with the rest of the page. You want your audience to know exactly where to click. When it comes to choosing colours, I suggest choosing a bright colour like red.

2. Spell out EXACTLY what you want your audience to do

You’re designing your call-to-action button, so your audience knows exactly where to click. It only makes sense that you should also spell out exactly what you want them to do, and what’s in it for them once they do.

Traditionally, call-to-action buttons that say “click here” should work. However, it would be much better if you tell them the result of making the effort to click to make it more compelling. For example, you can say “click here to get your freebie” or “sign up to get exclusive access.”

3. Customize and tailor your communication

Hinging off the previous point, don’t settle for going the generic route. Whenever possible, customize your copy so you come off more engaging. For example, you can replace “Buy Now” with “Yes! I want one” if you’re offering a product discount. Or try changing “Claim Here” with “Claim Your Exclusive Coupon”.

4. Keep it short

Keep in mind, that while you want to be specific and customize your communications and tone to fit your audience, you still have to keep it short and brief.

Call-to-action buttons work because it’s straightforward and clear. If you have a roundabout way of explaining what your offer is, it might only serve to lose the attention of your audience.

5. Keep placement in mind

Placing your call-to-action button at the top of your email newsletter may be more eye catching, but it’s counterintuitive to getting the action that you want. You may not have been able to fully explain the perks are for signing up. It also might cause confusion where people think you don’t have a call-to-action button at all.

Always present your call-to-action button after you’ve made your pitch.

There you have it. Hope my answer helps. And as always, if you have any questions, email me or leave a message below and I’ll get back to you as soon as I can. 

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About the Author: Prafull Sharma

Prafull is the Founder of LeadsPanda and author of the One-Page Content Marketing Blueprint. He shares tips to 2x your content marketing results on LeadsPanda blog.

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