What are the best tools to use for content marketing?

Let’s look at the numbers. According to recent studies, 88 percent of B2B marketers use content marketing as part of their marketing strategy.

If you clicked on this Quora question, you’re probably already part of that 88 percent—or are about to be. At this point, you’re likely looking into the best ways you can maximize results. What can you use to make your content marketing processes more efficient? What solutions are available that help boost results?

Take a look at my top picks:

1. BuzzSumo

Marketers are always on the lookout for new topics. These topics have to be interesting and more importantly, relevant. However, it takes time to research these topics and it can take a lot out of your time and brainpower as a marketer. This is where BuzzSumo comes in.

BuzzSumo helps by giving you access to information on the latest content—what’s trending and interesting to your audience; what’s the most shareable and most popular. It even gives you data on influencers in your niche, and analyzes how your competitors are performing compared to your own content.

2. Trello

Trello is one of the simplest ways you can keep track of your to-do list. If you’re a solopreneur who just wants a clear and visual way of monitoring your to-do list, or you need a way to stay on top of your tasks, Trello is easily customizable so you can tailor the platform to suit your needs.

3. Google Drive

Google Drive lets you store and create your files in a single, central platform.

In content marketing, where you handle multiple documents and spreadsheets that go back and forth, it’s easy to get confused with all the versions that get passed around. You need something that lets you edit in real time and ensures everyone has access to the most current documents. The simplest solution for this is something that we already have access to—Google Drive. It’s free for the first 15GB. So, unless you need to store high resolution photos, videos or even media files, there’s no need to pay to upgrade.

4. Kred

Content marketing is as much about creating valuable content as it is about building your influence and reputation. Using Kred, you can enhance your reputation and online presence at the same time. Once you establish credibility and trust, you’re able to boost your content to your target audience and encourage engagement.

5. Canva

Strategic images significantly boost engagement. In fact, 32 percent of marketers say that the visual images are the most important form of content they generate for their businesses. However, they can’t just be some random image. They have to be relevant, better if branded, and professional looking. This is where Canva comes in.

Canva simplifies the process of creating images so that you don’t have to pay for expensive stock images. It also doesn’t require graphic design skills to create professionally designed photos that you can use for your content marketing.

There you have it. Hope this helps! If you have more tools you want to share or have any questions, feel free to message me via this link.  

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About the Author: Prafull Sharma

Prafull is the Founder of LeadsPanda and author of the One-Page Content Marketing Blueprint. He shares tips to 2x your content marketing results on LeadsPanda blog.

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