How Disney and 5 other Top Employers Use Twitter to Recruit

Facebook, with over 850+ million users, is the go-to place for recruitment advertising and employer brand-building, but you can’t deny the benefits of being on Twitter.

If you aren’t looking at Twitter as a recruiting tool, here are some quick stats to show you why you darn well should be:


  1. 39% of all jobseekers are on Twitter
  2. 23% of all job seekers (71% of those with a profile) have leveraged Twitter in their job hunt
  3. 8% have updated Twitter with their professional information
  4. 6% have received a job referral through Twitter
  5. 8 million Americans credit Twitter as a source that led to their current job

View the full survey report here.

So it’s vital for companies to create an employer presence on Twitter, and also understand that Twitter is about conversations, relationships and community. Twitter can be an extremely powerful recruiting tool if used right.

Let’s see how these 6 employers are using Twitter for recruiting:

UPS Jobs


UPSjobs’ Twitter background highlights other UPS Twitter accounts, empowering visitors to connect with the brand in a number of ways based on what they are looking for. UPS has a Twitter Bio with a clear call to action, and also provides the link to a landing page designed for Twitter followers.

UPS doesn’t only share tweets about PR or open Jobs. They also engage their followers and respond to questions candidates might have. This makes them less of “just a faceless entity,” and allows them to be seen as having real, live, breathing human beings behind the scenes. This goes far in helping their followers see them as more of a “partner” than a mere presence on the Web.

UPS Careers on Twitter


Life at Google


Google, as their Twitter account name “Life at Google” suggests, shares what it’s like to work with Google and their culture, through pics, videos upcoming events and open jobs at different Google offices worldwide.

Google uses a picture of its employees as the profile picture, and have a clear, crisp bio with a link to the Google jobsite. Note how inviting the profile photo alone makes their company seem.

Google Jobs on Twitter


EY US Careers


Ernst & Young has a custom background informing people about its employer presence on other social networks. In the bio, they encourage candidates to ask questions and interact. Ernst & Young is driving its Twitter followers and visitors to its career presence Facebook.

Ernst & Young Careers on Twitter


 Join The Flock


Twitter is leveraging itself for recruitment purposes as well, from their employer account. You can find tweets on such things as what’s happening at Twitter, their latest job openings, and a more “inside look” at the company.

Twitter is promoting their funny video, “At Twitter, The Future is You!” by providing the link to watch the video. (It is actually pretty funny too)

Twitter Careers on Twitter


 Disney Corp Jobs


One of the oldest employers, Walt Disney, are also engaging prospective employees through Twitter. Disney retweets relevant news and content from other Disney Twitter accounts. Walt Disney uses Twitter hashtags quite well, in order to increase their reach.

Disney Careers on Twitter


 PepsiCo Jobs


PepsiCo has given a very human face to their Twitter presence by showcasing their talent acquisition team in the Twitter background. PepsiCo openly invites its followers to participate in the conversations, and explore global career opportunities with PepsiCo. PepsiCo shares videos, pictures, new product releases/offers, job openings, and always promptly responds to candidate queries.

Pepsi Careers on Twitter

Key Takeaways

  1. Create a stellar employer presence with a customized Twitter background and profile pictures
  2. Provide a crisp, clear bio and a clear call to action, to encourage candidates to join the conversation
  3. Link your Twitter account to your social presence elsewhere, your career website, or a custom page based on your objective and social recruiting strategy
  4. Be responsive, consistent, and engage with the candidates
  5. Don’t spam followers with PR and job feeds
  6. Tweet about company culture, informative articles, exciting inside stories at your company and jobs, evenly throughout the day

Are you using Twitter to tap prospective talent? What are the Twitter employer accounts you like? Share it all in the comments below.

This blog written by Prafull was originally posted on The Undercover Recruiter – Top 5 HR blogs.


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About the Author: Prafull Sharma

Prafull is the Founder of LeadsPanda and author of the One-Page Content Marketing Blueprint. He shares tips to 2x your content marketing results on LeadsPanda blog.


  1. […] But Hey, today we are not going to talk about  Microsoft going after Google’s bread winner : search and advertising or Google going after Microsoft’s massive income generators: Windows and Microsoft Office. In this post we will see how these two software giants are doing at twitter recruiting. […]

  2. Veronica S. July 31, 2012 at 3:56 pm - Reply

    We over at @VocusCareers do all of the above! I was hired less than a year ago to champion the employee brand at the software company that is currently growing by leaps and bounds! Take some time to check us out and let job seekers in the DC area know to visit for a list of our openings! Candidates can also apply thought our Job Opportunities Facebook app at VocusCareers on Facebook.

    Awesome post! Hope to see more and more companies looking to recruit in social.

  3. […] to social recruiting as a strategy to increase the size and diversity of their applicant pool. Recruiting on Twitter is now a common tactic used by recruiters throughout the […]

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