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3 Reasons to Use YouTube in Your B2B Content Marketing Approach

Personalized content remains a key element as a B2B marketing tactic. If an audience is not engaged and cannot picture themselves as a part of the scenario, they will turn their attention elsewhere. Technology has changed the way buyers do research, and marketing videos are no exception. Much of information needed to make a buying […]

How to Drive ROI With B2B Content Marketing

In an industry filled with the challenges of long sales cycles, multiple decision-makers at the helm, and an extended closing process, the B2B industry is both unique and demanding. Included in these demands is the measurement of your company’s ROI, or return on investment. As the ROI Guy tells us, a B2B content marketing approach […]