How Storytelling Can Propel Your B2B Marketing

Americans live in a state of what has been described as “information overload”. Two-thirds of us own a smartphone and 29% of us claim it’s the first and last thing we look at on a typical day. In fact, adults across than 11 hours a day listening to the radio, using a phone, and watching

2015-04-28T05:53:13+00:000 Comments

Top Trends in B2B Marketing: Micro-Targeting

It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles. Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and personalize marketing strategies

2015-04-24T05:21:53+00:000 Comments