I’ve frequently spoken about the importance of posting consistently on your blog. Content, especially relevant material that captures your audience’s attention and engages them, plays a key role in what makes a successful website. It helps search engines find you, improves your search ranking, and your followers are compelled to learn more about your brand.  

Fresh content is basically what builds your business credibility. Staying up to date gives readers a reason to keep coming back for more. 

Now, here’s where it gets challenging. How can you create fresh content regularly on your site? Getting enough ideas to support consistent material can be quite challenging. So, here are some options to consider.

1. Update old posts

Older posts, the ones written months or even years back, can be repurposed and updated to be more relevant and current. This will also signal search engines that the information on your website is still interesting to your audience. Consider updating timelines and dates, statistics, pop culture references, and definitely any old or broken links.

2. Conduct a thorough review of your blogs

While some posts can be revived and updated, some just don’t deserve more time and effort. These posts often have topics that are no longer relevant or are now no longer a good fit for your current audience. Pay attention to the metrics behind these specific posts and pages. If you’re not getting good statistics, then it’s likely they’re hurting more than helping your site’s overall performance. In this case, it’s time to remove the content from your website.

3. Combine similar content

As you look back, you’ll notice that your content will inevitably start to sound similar. You’ve likely covered some subjects more than once—and this can negatively impact SEO. If you can’t differentiate similar posts through the use of different keywords, it might be time to do a rewrite instead. Combine repetitive posts to refresh content. 

4. Revamp your keyword strategy

Over time, keywords specific to your industry or even niche will change. Businesses evolve. When this happens, you want to make sure that your content remains relevant and searchable. It helps to consistently audit your keyword lists to see if you need to revamp your keyword strategy. Incorporate new keywords into your existing content and make sure new material you develop already uses the new keywords. 

5. Stay on top of news in your industry

To generate ideas, be sure to stay on top of news in your field. This can help give you more direction for fresh content ideas. This is especially helpful if you’re trying to position yourself as an expert or authority in the industry.  

It may seem time-consuming to regularly update your content and publish new material consistently, but it’s a key part of your website’s growth and visibility. I hope the above tips have helped answer your question. As always, if you have comments, feel free to comment below or reach out to me via our LinkedIn or Twitter.