Is there a science behind effective content?
This is a question that has probably plagued a lot of content producers–especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing
85% of shoppers say that their purchasing decisions are very much affected by the color of a product.
Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase
Time and again, we talk about how e-commerce marketers should really focus on getting to know their audience to ensure that they are able to deliver relevant content.
But how can a business get to know their audience exactly? How can they learn about the demographic that responds best
If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company.
Today, the average internet user is connected to at least one social media network that sends constant updates about friends
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information.
The statistics paint a gloomy scenario. Business
Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting
The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish. And one of the best ways to do this, is by starting a well-thought out content management plan
One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them.