10 Must Read Books for eCommerce Entrepreneurs

You could be a newbie just dipping your toe in the trade or a veteran in the field who understands that this is an industry that continues to evolve. But if you found yourself on this particular post, then clearly you’re interested in learning more about eCommerce.

In any case, here are some of the best literary references that you can get your hands on if you’re an eCommerce entrepreneur.


The Lean Startup by Eric Ries

A perfect read for anyone who’s just starting out in the industry. It gives a pretty in-depth look on how you can jumpstart an online business.


The Startup Owner’s Manual by Steve Blank 

This book can help breathe life into your eCommerce business through its proprietary customer development and business model canvas model.


Zero to One by Peter Thiel 

Based on the author’s numerous experience as he tried to build his own business ventures. It may not be as actionable as the first couple of example, but it helps create a clear picture of how innovation in the market helps business owners gain leverage in their industry.


What Great Brand Do by denise Lee Yohn

Yohn breaks down 7 key principles of branding to help eCommerce entrepreneurs stand out from a sea of competition.


Lead With a Story by Paul Smith 

Every business needs a story—and not just any story, a good one, which will engage and inspire your potential customers. That’s what this book is all about—teaching you how to craft a story that will capture the attention of your customers.


The Ultimate Marketing Plan by Dan Kennedy

Learn the fundamentals of marketing in the digital age by reading a book that will spell out the process of building a foundation for your marketing strategy.


Jab, Jab, Jab, Right Hook

Social media is an intrinsic part of marketing these days and this book details how you can leverage on the different social media platforms to market your business.


Growth Hacker Marketing by Gary Vaynerchuk

While primarily written for the software industry, the concepts in this book applies to various eCommerce techniques.


Reality Check by Guy Kawasaki

Kawasaki is the name behind the growth of Apple as a household name—and this book offers real-world advice on how you can do the same for you eCommerce business.


Screw Business As Usual by Richard Branson

Take your cue from one of the most successful names in business today. Richard Branson is known for founding and growing Virgin Group into a 21 billion dollar industry. How? He details it all in his book.


If you’ve read any other books that you’d like to share, please feel free to leave in the coment section below.




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About the Author: Jessica Simmons

Jessica manages content at LeadsPanda. When she is not improving content, Jessica enjoys spending time with family, friends and hiking with her dogs.

One Comment

  1. Tirth Parikh August 8, 2017 at 12:23 pm - Reply

    A typical day for an eCommerce entrepreneur/business owner goes into thinking about a myriad of things — website, sales, revenues, user experience, customer reviews, how to improve online store, what should one do to increase sales, loyalty etc. Where are we headed off in the long run? How to secure the next round of funding? And the list never ends….

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