40 Fascinating Social Media Statistics Every Recruiter Should Know [ Part II ]

For some businesses social media recruiting has become an important part of a solid recruiting strategy. However, There are a lot of businesses who are still figuring out how social media will fit into their overall recruiting mix. This post is for everyone, even if you are already utilizing LinkedIn, Facebook and twitter for recruiting.

In this post I have compiled 40 interesting social media statistics and figures of Pinterest, Google+, YouTube and Instagram, These stats will get the gears in your head turning about the limitless possibilities these new channels provide.

Pinterest Statistics :

Pinterest Statistics

  1. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. (source: Sirona Consulting)
  2. Total unique visitors to Pinterest increased by 2,702.2 percent between May 2011- Aug 2012. (source: Ultralinx)
  3. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal)
  4. The most popular age group on Pinterest is 25 – 34 year olds. (source: AllTwitter)
  5. 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx)
  6. Users spend an average of 16 minutes on Pinterest a visit. (source: AllTwitter)
  7. 83.9 percent of a pinners time is spent Pinning, while 15.5 percent is spent liking and 0.6 percent is spent leaving comments. (source: Repinly)
  8. Over 80 percent of pins are repins. (source: AllTwitter)
  9. 25 percent of Fortune Global 100 companies have Pinterest accounts. (source: Burson-Marsteller)
  10. Out of 17 million brand engagements, 15 percent occurred on the brand’s boards and 85 percent occurred elsewhere on Pinterest. (source: Curalate)
  11. Over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData)

Google+ Statistics :

Google+ statistics

  1. 625,000 new users on Google+ every day. (source: AllTwitter)
  2. Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages. (source: Bright Edge)
  3. 68 percent of Google+ users are Male, while 32 percent of Google+ users are female. (source:Mashable)
  4. 42 percent of worldwide Google+ users are single; 27 percent are married. (source: Website-Monitoring )
  5. Google+ active users spend over 60 minutes a day across Google products (source: Jeff Bullas)
  6. Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)
  7. At least 60 percent of Google+ users log in daily. (source: tecmark)
  8. At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)
  9. The Google +1 button is used 5 billion times per day. (source: AllTwitter)
  10. 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)
  11. Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (source: HubSpot)

YouTube Statistics:

YouTube statistics

  1. YouTube is the third most trafficked website in the world, trailing only Google and Facebook. ( source: alexa )
  2. Over 800 million unique users visit YouTube each month. ( Source: YouTube )
  3. Over 4 billion hours of video are watched each month on YouTube. ( Source: YouTube
  4. 500 years of YouTube video are watched every day on Facebook. ( Source: YouTube )
  5. over 700 YouTube videos are shared on Twitter each minute. ( Source: YouTube )
  6. Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search  ( Source: Invodo )
  7. 100 million people take a social action on YouTube (likes, shares, comments, etc) every week ( Source: YouTube )
  8. Over 50% of videos on YouTube have either  been rated or commented on by the community ( Source: YouTube )
  9. Millions of videos are favorited every day ( Source: YouTube )
  10. Videos are 53 times more likely than text pages to show up on the first page of search results. ( Source: Gigaom )

Instagram Statistics :

Instagram Statistics

  1. In August 2012, Instagram hit 80 million users and counting. (source: Visual.ly)
  2. There are 575 likes and 81 comments by Instagram users every second. (source: Digital Buzz Blog)
  3. Instagram had 432,000 more daily users than Twitter in August 2012. (source: All Twitter)
  4. The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing. (source: All Things D)
  5.  More than 5 million photos are uploaded to Instagram every day. (source: Business Insider)
  6. Nearly 4 billion photos have been shared on Instagram since its beginning. (source: The Realtime Report)
  7. In a six-month span, Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)
  8.  This year alone, Instagram users liked 78 million photos. (source: Digital Buzz Blog)

What is your favourite statistic? What are some of the interesting social media statistics and facts you have come across this year? Share it all in the comment box below.

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About the Author: Prafull Sharma

Prafull is the Founder of LeadsPanda and author of the One-Page Content Marketing Blueprint. He shares tips to 2x your content marketing results on LeadsPanda blog.


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